Boost Your Tracking & CRO Skills

Elevar Academy is the place to learn about tracking, analytics, and conversion optimization to help eCommerce marketers thrive.

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conversion tracking playbook

10 Recent Conversion Tracking Lessons

Brad Redding shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team.

Server-Side Illustration
New Course

Learn Server-Side Tracking 101

Learn all about server-side tracking, how it works, limitations with it, and your options to implement on Shopify in this 6 lesson course.


Learn How To Implement GA4 on Shopify

Did you know that Universal Analytics is sunsetting July 2023 and you have to move to GA4 for data analysis? Learn how to ensure your GA4 instance is properly configured.


We share real world examples on analytics, conversion optimization, Google Tag Manager, and server-side tracking for e-Commerce brands.


Check out our Conversion Tracking Playbook Podcast, Guess The Test CRO videos, and Growth Freak Podcast interviews with other D2C brands.


Check out our Art of Tagging course with 25 videos to learn more about Google Tag Manager.

Learning Paths


Our more advanced guides that you can download and share will be coming soon!


We release new Benchmark reports on funnel metrics, channel growth, and more that you can use to help compare your performance to others.