Elevar Academy is the place to learn about tracking, analytics, and conversion optimization to help eCommerce marketers thrive.
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Conversion Tracking
Measuring Beyond Facebook & Google
In our latest episode, learn about attribution, in-house data team structures, and how The paranoid survive with Ron Jacobson @ Rockerbox
Optimization
Guess The Test: Does The Nike PDP Style Win on Desktop
Learn how the Nike product grid style on product pages performed against a more standard product page UX for one of our customers.
Conversion Tracking
10 Things I Think About GA4 Google Announcement
Learn 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses.
Articles
We share real world examples on analytics, conversion optimization, Google Tag Manager, and server-side tracking for e-Commerce brands.
Podcasts
Check out our Conversion Tracking Playbook Podcast, Guess The Test CRO videos, and Growth Freak Podcast interviews with other D2C brands.
Courses
Check out our Art of Tagging course with 25 videos to learn more about Google Tag Manager.
Benchmarks
We release new Benchmark reports on funnel metrics, channel growth, and more that you can use to help compare your performance to others.
