Boost Your Tracking & CRO Skills

Elevar Academy is the place to learn about tracking, analytics, and conversion optimization to help eCommerce marketers thrive.

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Conversion Tracking

Measuring Beyond Facebook & Google

In our latest episode, learn about attribution, in-house data team structures, and how The paranoid survive with Ron Jacobson @ Rockerbox

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Optimization

Guess The Test: Does The Nike PDP Style Win on Desktop

Learn how the Nike product grid style on product pages performed against a more standard product page UX for one of our customers.

conversion tracking playbook
Conversion Tracking

10 Things I Think About GA4 Google Announcement

Learn 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses.

Articles

We share real world examples on analytics, conversion optimization, Google Tag Manager, and server-side tracking for e-Commerce brands.

Podcasts

Check out our Conversion Tracking Playbook Podcast, Guess The Test CRO videos, and Growth Freak Podcast interviews with other D2C brands.

Courses

Check out our Art of Tagging course with 25 videos to learn more about Google Tag Manager.

Learning Paths

Guides

Our more advanced guides that you can download and share will be coming soon!

Benchmarks

We release new Benchmark reports on funnel metrics, channel growth, and more that you can use to help compare your performance to others.

Benchmarks