Event Based Analytics for eCommerce

Understanding the behavior – not just pageviews – of your users is the key to increasing conversion rate. Make it happen through Elevar’s suite of onsite analytics tools.

Step 1: Tag Your Site

Do you find yourself relying on the standard reports in Google Analytics like source/medium and pageview reports?

Or maybe eCommerce reports like add to cart %’s in GA or Shopify.

But – there are so many other actions a user is taking on your site.

Each of these, and their unique sequence, has an effect on conversion rate.

When you tag your site with our easy to use Chrome Extension, you’ll unlock so many insights into your user behavior.

Which you can then use to drive improvements and a/b tests.

Step 2: Build Custom Funnels

Have you ever wanted to know how users are navigating a specific path on your website?

But after trial and error you’re left stuck without answers?

Enter the funnel builder.

With our one-of-a-kind funnel builder you can create funnels based on your Google Analytics data.

Pageviews, click events, sources of traffic, device type.


So instead of being stuck, you empower your team with powerful stories.

Step 3: Analyze Insights & Revenue Opportunities

Elevar ingests data from Google Analytics through a 1-click integration and then translates into actionable insights.

With insights you are able to:

  • Compare historical performance trends
  • Calculate revenue opportunities for key metrics
  • Set alert thresholds so you know exactly when a key change is financially impacting your business

This helps save significant time when looking for areas of opportunity.

Opportunities that you can apply to your a/b testing or just general improvements to the website.

Step 4: Manage Your A/B Tests

If you are using Google Optimize to perform your A/B tests then Elevar automatically pulls your test details and KPIs.

This includes user based data for all of your tests (instead of session).

You’re also able to:

  • Organize your winning tests
  • Add hypothesis and final test notes for team collaboration
  • Mark start and end dates
  • Calculate total revenue lift to business (coming soon!)
  • Add images to each variant (coming soon!)

Organizing your tests will save you time.

Here at Elevar, over 2,000 brands trust their data and marketing tags with us

We’ve built the leading GTM app on Shopify. Have helped hundreds of thousands of GTM users through our free guides. And are official Shopify Plus partners in the digital marketing vertical.



How does this work?

Our self-serve plan allows anyone to connect their Google Analytics and we will automatically ingest data that we translate into insights.

You can also use our event builder chrome extension to automatically import tags and triggers to any GTM account.

How does this work with data foundation or monitoring?

Our data foundation solution is only available with our PRO plans. Our monitoring solution is in beta and can be enabled for all plans, including analytics plans.

Is there a trial?

Yes – all plans have a 14 day free trial.

Is there a money back guarantee?

Yes! We will happily refund the previous month if not completely satisfied.

Do you have any case studies?

You can see some of our customer case studies here: check them out.