In the eCommerce world, conversion tracking gives you the power to increase your ROI – but to really get the most out of tracking, consider investing in server-side. Here, you’ll learn why you should invest in Elevar’s server-side tracking for Shopify.
Brad Redding and Ben Zettler break down a process they’d take if they were tasked with doubling an eCommerce brand’s conversion rate in 100 days. They discuss user testing, CRO, price testing, YouTube strategies, and dig deep into 7 high performing email growth optimizations.
Brad Redding, Elevar’s Founder & CEO, discusses the most common marketing technologies used by Elevar customers, including conversion tracking, attribution, survey, and business intelligence software, as well as the nuances therein.
Shopify recently released Checkout Extensibility for Shopify Plus with the Shopify Web Pixel. Until now, Shopify has allowed developers access to e-commerce event data (purchase, add-to-cart etc.) with custom code in the browser. What this means for you.
It’s true that using GA4 can be more complicated than UA, but the significant upside is it gives you a lot more flexibility and customization for tracking and reporting on customer behaviors specific to your business. That’s a huge win for merchants. To ensure your reporting continues uninterrupted, and to help you avoid feeling overwhelmed, we recommend getting up to speed by focusing on the following three areas.
Shopify is perfect for easy set-up, but optimizing your ad dollar spend with Facebook, Google, etc, means utilizing tools that are designed for just that. Read more to learn what advertising a Shopify-powered store looks like and how tracking conversions works, to see how you can improve both using tools like Voluum and Elevar.
Affiliate marketing is a critical part of (most) marketers’ conversion stacks. How one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers.