Articles

We share tips and tricks on everything analytics, conversion optimization, and tagging for eCommerce brands.

Analytics

[Live Training] Audit & Configure Your GA4 Property for Shopify

Our Head of Data walks through our complete GA4 audit in this hands-on setup.

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News

Elevar Server-Side, NEW! iubenda consent mode, Google Analytics integrations, and more

We’ve got some great new features to share!

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Analytics

Tracking 101

Tracking gives you the power to make smart decisions about where you should be investing in ads so you can get more conversions (sales) and make more money.

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eCommerce

Improve Klaviyo Abandoned Flow Performance with Identity & Session Enrichment

Learn how Elevar can double your Abandoned Browse and Cart Flow Revenue in Klaviyo

Optimization

Google Optimize Alternatives

Google Optimize, the A/B testing and personalization platform, is set to sunset on September 30, 2023. This means that Google […]

Analytics

[Live Training] Audit & Configure Your GA4 Property for Shopify

In this video our Head of Data and Senior Analyst walk through our paid GA4 audit step by step so you can configure your GA4 property like experts!

Analytics

How to Create Site Speed Report in GA4

Learn how to recreate your site speed performance report from Universal Analytics inside of GA4

Analytics

How To Create Behavior Events in GA4 for Easy Analysis

Learn how to create custom behavior events and rollup report in GA4 to help you analyze onsite behavior.

GTM

How To Link Email & SMS Opt-In Submissions to Klaviyo User Profiles

Ensure your abandoned cart flows work as expected when collecting email & SMS via popups

Analytics

Google Analytics 4 Migration: You Can Get Through it and Here’s How

GA4 was created to meet the changing needs of today’s digital landscape – it’s different, but there’s a lot to love about it. Here’s how to get through the GA4 migration, step by step.

eCommerce

Why should I use Elevar’s tracking for my Shopify store?

In the eCommerce world, conversion tracking gives you the power to increase your ROI – but to really get the most out of tracking, consider investing in server-side. Here, you’ll learn why you should invest in Elevar’s server-side tracking for Shopify.

eCommerce

How to Double Your Conversion Rate in 100 Days + 7 Email Optimization Tactics with Ben Zettler

Brad Redding and Ben Zettler break down a process they’d take if they were tasked with doubling an eCommerce brand’s conversion rate in 100 days. They discuss user testing, CRO, price testing, YouTube strategies, and dig deep into 7 high performing email growth optimizations.

eCommerce

Data Collection and Conversion Tracking: Definitions, Common Questions, and Comparisons

Brad Redding, Elevar’s Founder & CEO, discusses the most common marketing technologies used by Elevar customers, including conversion tracking, attribution, survey, and business intelligence software, as well as the nuances therein.

eCommerce

Improving Your Tracking Accuracy, Past, Present, Future: The Grayagency and Brad Redding

Brad Redding guides you through the nuances of Server-Side Tracking, CAPI and ways to pass more data back to the platforms.

Analytics

NEW! GA4 Slack Workspace – Learn, Share, Discuss All Things GA4

Stay connected to GA4 for Shopify, even when you’re on the go in Elevar’s new GA4 Slack workspace!

Analytics

Strategy of the Week: 7 Proven CRO Ideas That Influence Buying Behavior

Every week, our CEO, Brad Redding, sends out an email with strategic ideas — we thought we’d share with everyone. This post is jam-packed with CRO-based strategy. We hope you find it useful!

Analytics

The Future of Compliance, Consent Management, and Why The UX Needs a Revamp

Consent Management, Compliance, and Everyone’s Experiences

Analytics

How to Configure and Extract Insights From Your Data Sets

Andrew Campbell of OpenStore dives into configuring data (lots of data) and getting the most useful information out of it.

What Problem Does Elevar Solve For Shopify Stores (Related to Tracking)_

Analytics

Pixels for Partners: The New Shopify Checkout 1 and Web Pixel and What it Means to Merchants and Elevar Partners

Shopify recently released Checkout Extensibility for Shopify Plus with the Shopify Web Pixel. Until now, Shopify has allowed developers access to e-commerce event data (purchase, add-to-cart etc.) with custom code in the browser. What this means for you.

Analytics

How to Use Google Analytics 4 (GA4): 3 Key Areas to Get Started

It’s true that using GA4 can be more complicated than UA, but the significant upside is it gives you a lot more flexibility and customization for tracking and reporting on customer behaviors specific to your business. That’s a huge win for merchants. To ensure your reporting continues uninterrupted, and to help you avoid feeling overwhelmed, we recommend getting up to speed by focusing on the following three areas.

Analytics

Good Foundations: Voluum and Elevar improving your Shopify store

Shopify is perfect for easy set-up, but optimizing your ad dollar spend with Facebook, Google, etc, means utilizing tools that are designed for just that. Read more to learn what advertising a Shopify-powered store looks like and how tracking conversions works, to see how you can improve both using tools like Voluum and Elevar.

Analytics

Tracking 101

Tracking gives you the power to make smart decisions about where you should be investing in ads so you can get more conversions (sales) and make more money.

How-To

Why Should I Care About Accurate Attribution for Affiliate Marketers?

Affiliate marketing is a critical part of (most) marketers’ conversion stacks. How one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers.

News

Learn How

Articles

[Live Training] Audit & Configure Your GA4 Property for Shopify

Elevar Server-Side, NEW! iubenda consent mode, Google Analytics integrations, and more

Tracking 101

Improve Klaviyo Abandoned Flow Performance with Identity & Session Enrichment

Google Optimize Alternatives

[Live Training] Audit & Configure Your GA4 Property for Shopify

How to Create Site Speed Report in GA4

How To Create Behavior Events in GA4 for Easy Analysis

How To Link Email & SMS Opt-In Submissions to Klaviyo User Profiles

Google Analytics 4 Migration: You Can Get Through it and Here’s How

Why should I use Elevar’s tracking for my Shopify store?

How to Double Your Conversion Rate in 100 Days + 7 Email Optimization Tactics with Ben Zettler

Data Collection and Conversion Tracking: Definitions, Common Questions, and Comparisons

Improving Your Tracking Accuracy, Past, Present, Future: The Grayagency and Brad Redding

NEW! GA4 Slack Workspace – Learn, Share, Discuss All Things GA4

Strategy of the Week: 7 Proven CRO Ideas That Influence Buying Behavior

The Future of Compliance, Consent Management, and Why The UX Needs a Revamp

How to Configure and Extract Insights From Your Data Sets

Pixels for Partners: The New Shopify Checkout 1 and Web Pixel and What it Means to Merchants and Elevar Partners

How to Use Google Analytics 4 (GA4): 3 Key Areas to Get Started

Good Foundations: Voluum and Elevar improving your Shopify store

Tracking 101

Why Should I Care About Accurate Attribution for Affiliate Marketers?

Elevar Server-Side, NEW! iubenda consent mode, Google Analytics integrations, and more

What Is Shopify’s New Pixel & Web Pixel API Feature (and how does it impact your tracking)

Why eCommerce Brands Should Switch to Server-Side Tracking

How To Measure New Customer Acquisitions Using a Goal-First Approach and OKR Framework

Northbeam CEO Austin Harrison on Attribution Challenges & Wins in e-Commerce

How To Block Spam Events From Your Facebook Pixel

Real-Time Activity Tracking, Data Layer Consent Mode, and First & Last Touch UTMs

How to Use Channel Groupings in Google Analytics 4 (GA4)

How To Measure Attribution Beyond Meta & Google + Data Team Organizations with Ron at Rockerbox

How to View Conversion Rate per Collection Page in GA4