Tools, Tips, and How-To's for eCommerce & Analytics

Marketing

10 Ways to Enrich Customer Data to Maximize Your Marketing Efforts

Learn how to enrich customer data with omnichannel insights to improve marketing campaigns, find hidden gems, and reach your best customers.

Facebook

Meta GA4 Integration Explained: Benefits, Access and Data Quality Impacts

Get the details about Meta’s release of their GA4 integration and what it means for merchants who advertise on the Meta platform.

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GA4

What Is Unassigned and Direct/None Traffic in GA4 and How to Fix It

Explore what unassigned and direct/none traffic in GA4 is and see a checklist of steps you can take to reduce it.

GA4

GA4 Enhanced Conversions: Data Accuracy, Privacy and Setup

Learn how to leverage GA4 Enhanced Conversions to optimize your Google Ad campaigns with first-party data.

Shopify

How to Load GTM on Shopify Checkout and Thank You Pages (with screenshots)

Learn how to load Google Tag Manager and marketing pixels on Shopify’s Checkout and Thank You pages — the technical approach.

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Shopify

Checkout Extensibility Implications: What Every Shopify Merchant Should Know

From tracking to customizations, ensure your business is prepared for the shift away from checkout.liquid.

Shopify

How to Upgrade from checkout.liquid to Checkout Extensibility

See details about the deprecation of checkout.liquid and how to make the upgrade to the new Checkout Extensibility in Shopify Plus.

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Analytics

Unlocking Insights: The Power of Incrementality Testing

Learn what incrementality testing is, how it works, and how you can use them.

Ask an analyst

How to Navigate Cookie Deprecation — Ask an Analyst

Jon Cairo, Lead Solutions Engineer at Elevar, explains first-party cookies, third-party cookies and how Elevar helps with cookie deprecation.

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News

New vs Returning User Data: Elevar App Update

New Elevar Feature: New vs Returning User Data! Learn how this feature can help you improve your targeted marketing strategies.

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Analytics

Improve Event Match Quality Score: Expert Tips from Data Analysts

Unlock your Ad campaign’s potential with these 6 tips to improve your Event Match Quality (EMQ) score, all verified by expert data analysts.

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Analytics

Meta Split Testing 101: How It Works and Why It Matters

Learn what a split test is, how a split test works in Meta, common split test variables, plus best practices for running an effective split test and more.

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Analytics

Understand the Incremental Impact of Your Meta Ads With Lift Tests

Learn about what a lift test is, how lift tests work, and how you can use them to understand the incremental impact of your Meta ads.

Analytics

How to Optimize Meta Ads With Better Data Collection

Discover how the right data can lower your CPMs for Meta Ads. Learn what data Meta really wants, event tracking, user data collection, and steps to boost your ad performance.

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Analytics

Meta CAPI vs Pixel: A Guide to Powering Meta Ads

Get to know the differences between Meta CAPI vs Pixel and why it’s a best practice to set up both on your Shopify store.

Analytics

Meta Pixel for Shopify Stores: What is it, How to set up, Best Practices

Use this guide to understand what the Meta Pixel is and what it does for Shopify stores, plus find Meta Pixel setup instructions and best practices.

Facebook

Meta CAPI for Shopify Stores: Why and How to Implement This Game-Changer

What Meta CAPI is, what it does, how to set it up, and how to improve conversion tracking.

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eCommerce

46+% More Revenue from Postscript Automation Campaigns with Elevar

See how Elevar can improve Postscript campaign ROI by recognizing returning users.

Ask an analyst

How to use the customer_type parameter for audience creation? Ask an Analyst

Tips from Jerica Krakowski, Head of Product at Elevar, to create a customer_type parameter audience in FB Ads Manager.

Analytics

Understanding GA4 Modeling with Anonymous Data for Consent Management

Elevar enables you to view anonymous server-side and client-side data in GA4! This article will help you understand GA4 modeling with anonymous data for consent management.