Articles

We share tips and tricks on everything analytics, conversion optimization, and tagging for eCommerce brands.

Data Analysis

Real Life Examples of How To Blend Survey & Analytics Data with Matt Bahr from EnquireLabs

Learn how to blend survey data with analytics data, where customer survey data fits in attribution analysis, and more.

Read

News

Real-Time Activity Tracking, Data Layer Consent Mode, and First & Last Touch UTMs

Learn about Elevar's real-time conversion reporting and consent mode integrations with Onetrust and Cookiebot.

Read

How-To

GA4 on Shopify - How To Launch Google Analytics 4 in Minutes

Learn how to set up your GA4 tracking on Shopify including all sitewide eCommerce events.

Read

post purchase upsell tracking on shopify

Analytics

What Is Shopify’s New Pixel & Web Pixel API Feature (and how does it impact your tracking)

Learn all about the new Shopify Pixel and Customer Events feature, how to implement for your store, and what to look out for during this migration.

Analytics

Why eCommerce Brands Should Switch to Server-Side Tracking

One of Elevar’s agency partners, eHouse Studio, breaks down what Server-Side Tracking is and why brands would benefit from using it!

Analytics

How To Measure New Customer Acquisitions Using a Goal-First Approach and OKR Framework

Brad Redding speaks with Dan Hansfield, founder of DataSmith on data tracking pre-work – defining goals, creating a measurement strategy, executing efficiently and making data-based decisions faster.

Analytics

Northbeam CEO Austin Harrison on Attribution Challenges & Wins in e-Commerce

Why is demand so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking & attribution

Facebook

How To Block Spam Events From Your Facebook Pixel

Learn how to block spam events inflating data in your Facebook pixel by following this quick Google Tag Manager guide.

News

Real-Time Activity Tracking, Data Layer Consent Mode, and First & Last Touch UTMs

Explore the new product features to help build trust and visibility into your conversion tracking.

Analytics

How to Use Channel Groupings in Google Analytics 4 (GA4)

GA4’s Channel Grouping is not as flexible as Universal Analytics. Learn how to map your traffic to the correct channel in GA4.

Data Analysis

How To Measure Attribution Beyond Meta & Google + Data Team Organizations with Ron at Rockerbox

Brad Redding chats with Co-Founder & CEO of Rockerbox, Ron Jacobson. They go deep into the world of OTT, CTV, podcast and other data and attribution lessons.

Analytics

How to View Conversion Rate per Collection Page in GA4

Create a Custom GA4 Funnel to view your Conversion Rate per Collection page. No technical assistance required.

Data Analysis

Real Life Examples of How To Blend Survey & Analytics Data with Matt Bahr from EnquireLabs

Learn how to blend survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth.

Analytics

How to Setup Channel Groupings in Google Analytics

Learn the best practices for configuring your Google Analytics Channel Groupings. No technical assistance required.

Analytics

First Click or Last Click Attribution – That is the Question

Learn how brands are leveraging attribution to help improve key metrics like LTV, cost per order, cost per acquisition, and ROAS.

Analytics

Why All Javascript Client-Side Tracking Can’t Move to Server-Side

Learn why channels still prefer their client side javascript to run on your website which limits your ability to remove and improve site speed.

Analytics

What is Conversion Tracking & How To Effectively Manage Across Channels

Learn how conversion tracking blends with server-side, offline conversions, and privacy considerations across marketing channels for Shopify brands.

News

Introducing Our New Conversion Tracking Playbook Podcast

The Conversion Tracking Playbook podcast shares how to overcome tracking challenges that ecommerce brands face today.

Analytics

Elevar Tracking Predictions for 2022

To help you prepare your business strategy and goals for 2022, Elevar has prepared tagging, tracking and privacy predictions for you to consider.

eCommerce

Simple and Proven Ways to Ensure Your Offers are Seen by Shoppers

Creating personalized and relevant campaigns is important in engaging customers. In this blog, we look at a few ways to make sure your campaigns are seen by the targeted audience.

Optimization

Strategy of Week: UMZU Email Optimization & Aerie Bundling

See UMZU’s amazing post-purchase email upsell in action.

News

How Tracking Changed in 2021 + Whats New With Elevar in 2022

2021 brought a significant # of changes to the world of tracking. See how Elevar evolved and plans to help brands in 2022.

GTM

Getting Started With Server-Side Tracking in Elevar

Learn how to launch server-side tracking for your Shopify store in minutes.

Analytics

How To Configure Post Purchase Upsell Tracking in Shopify Checkout

Learn how to implement conversion tracking for your Zipify, Carthook, or other upsell funnels in the new unified Shopify checkout experience.

News

Introducing Our Growth Freaks Podcast Season 1: Breakdown’s With Fast Growing D2C Brands

See into the operation of amazing brands that are scaling from $0 to $100m+.

Analytics

How To Blend Survey Attribution Data with Google Analytics Data

Learn how to blend qualitative and quantitative data from post purchase survey data.

Analytics

How To Configure Lifetime Value & Total Order Count by Channel in GA

With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.

Analytics

How To Capture 99% of Transactions in Google Analytics & Improve Your Attribution

Learn why Google Analytics tracking is being negatively impacted by changes in our eCommerce industry.

Data Analysis

What’s Changed With Facebook Event Tracking Post iOS14.5

Driving yourself crazy trying to unpack all of the changes to event tracking in Facebook post iOS14.5? Learn how to evaluate the accuracy of your tracking.

Analytics

What Problem Does Elevar Solve For Shopify Stores (Related to Tracking)?

[Video] Learn the 101 on tracking and how our customers use it to help them grow faster (without all the jargon).

Optimization

3 Ways To Optimize Product Option Selections on Product Detail Pages

3 proven ways to optimize your product option selections on product detail pages

Analytics

How Elevar is Preparing Shopify Brands for iOS14.5 and Beyond

Is Conversion API worth it? How can you maintain 95% conversion accuracy? Learn how we are helping.

Analytics

Do Out of Stock Product Views Hurt Conversion Rate on Shopify Stores?

If users view products that are out of stock on your website – do they exit or end up purchasing something else?