Articles

We share tips and tricks on everything analytics, conversion optimization, and tagging for eCommerce brands.

Analytics

What is Conversion Tracking & How To Effectively Manage Across Channels

Build your own reports tracking net profit, negative keywords, long tail success, assisted keyword conversions and more.

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Analytics

9 Steps to Tagging your Shopify Store Like Leading D2C Brands

We’ve audited, tagged, fixed, and managed tagging solutions for thousands of Shopify stores. See our 9 stop process.

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How-To

How To Launch Google Analytics 4 (GA4) On Shopify in Minutes

The best ecommerce web sites A/B test their web sites regularly. Here’s our practical guide to some ideas on what to test.

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Data Analysis

How To Measure Attribution Beyond Meta & Google + Data Team Organizations with Ron at Rockerbox

Brad Redding chats with Co-Founder & CEO of Rockerbox, Ron Jacobson. They go deep into the world of OTT, CTV, podcast and other data and attribution lessons.

Analytics

How to View Conversion Rate per Collection Page in GA4

Create a Custom GA4 Funnel to view your Conversion Rate per Collection page. No technical assistance required.

Data Analysis

Real Life Examples of How To Blend Survey & Analytics Data with Matt Bahr from EnquireLabs

Learn how to blend survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth.

Analytics

How to Setup Channel Groupings in Google Analytics

Learn the best practices for configuring your Google Analytics Channel Groupings. No technical assistance required.

Analytics

First Click or Last Click Attribution – That is the Question

Learn how brands are leveraging attribution to help improve key metrics like LTV, cost per order, cost per acquisition, and ROAS.

Analytics

Why All Javascript Client-Side Tracking Can’t Move to Server-Side

Learn why channels still prefer their client side javascript to run on your website which limits your ability to remove and improve site speed.

Analytics

What is Conversion Tracking & How To Effectively Manage Across Channels

Learn how conversion tracking blends with server-side, offline conversions, and privacy considerations across marketing channels for Shopify brands.

News

Introducing Our New Conversion Tracking Playbook Podcast

The Conversion Tracking Playbook podcast shares how to overcome tracking challenges that ecommerce brands face today.

Analytics

Elevar Tracking Predictions for 2022

To help you prepare your business strategy and goals for 2022, Elevar has prepared tagging, tracking and privacy predictions for you to consider.

eCommerce

Simple and Proven Ways to Ensure Your Offers are Seen by Shoppers

Creating personalized and relevant campaigns is important in engaging customers. In this blog, we look at a few ways to make sure your campaigns are seen by the targeted audience.

Optimization

Strategy of Week: UMZU Email Optimization & Aerie Bundling

See UMZU’s amazing post-purchase email upsell in action.

News

How Tracking Changed in 2021 + Whats New With Elevar in 2022

2021 brought a significant # of changes to the world of tracking. See how Elevar evolved and plans to help brands in 2022.

GTM

Getting Started With Server-Side Tracking in Elevar

Learn how to launch server-side tracking for your Shopify store in minutes.

Analytics

How To Configure Post Purchase Upsell Tracking in Shopify Checkout

Learn how to implement conversion tracking for your Zipify, Carthook, or other upsell funnels in the new unified Shopify checkout experience.

News

Introducing Our Growth Freaks Podcast Season 1: Breakdown’s With Fast Growing D2C Brands

See into the operation of amazing brands that are scaling from $0 to $100m+.

GTM

How To Configure Google Ads Server Side Conversion Tracking With Shopify

See how to enable Google Ads server side conversion tracking using Shopify and Elevar. Increase tracked conversions by up to 25% in 10 minutes.

Analytics

How To Blend Survey Attribution Data with Google Analytics Data

Learn how to blend qualitative and quantitative data from post purchase survey data.

Analytics

How To Configure Lifetime Value & Total Order Count by Channel in GA

With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.

Analytics

How To Capture 99% of Transactions in Google Analytics & Improve Your Attribution

Learn why Google Analytics tracking is being negatively impacted by changes in our eCommerce industry.

Data Analysis

What’s Changed With Facebook Event Tracking Post iOS14.5

Driving yourself crazy trying to unpack all of the changes to event tracking in Facebook post iOS14.5? Learn how to evaluate the accuracy of your tracking.

Analytics

What Problem Does Elevar Solve For Shopify Stores (Related to Tracking)?

[Video] Learn the 101 on tracking and how our customers use it to help them grow faster (without all the jargon).

Optimization

3 Ways To Optimize Product Option Selections on Product Detail Pages

3 proven ways to optimize your product option selections on product detail pages

Analytics

How Elevar is Preparing Shopify Brands for iOS14.5 and Beyond

Is Conversion API worth it? How can you maintain 95% conversion accuracy? Learn how we are helping.

Analytics

Do Out of Stock Product Views Hurt Conversion Rate on Shopify Stores?

If users view products that are out of stock on your website – do they exit or end up purchasing something else?

Analytics

9 Trends To Watch In 2021: Server Side, CCPA v2, CAPI, and Shopify Subscriptions

9 trends to watch in 2021 that impact your marketing data foundation

How-To

How To Launch Google Analytics 4 (GA4) On Shopify in Minutes

Launch the new Google Analytics 4 tracking for your Shopify store in less than 10 minutes.

Facebook

How To Configure Facebook Conversion API for Shopify

Learn everything you need to know about implementing the Facebook Conversion API with your Shopify store.

Analytics

How Browser, iOS, and Cookie Restrictions Impact Tracking for Shopify Stores

Learn about the impacts of iOS and browser changes are having on marketing performance – and your options to adapt.

Analytics

Shopify Headless Analytics

Read our top 10 learning lessons on how to manage your Google Analytics and marketing tag implementation for headless websites on Shopify.

Optimization

Shopify CRO Strategy: How to Get More From Google Analytics in Less Time

Learn how to build confidence in your data, why event tracking is so powerful, and types of events to track at different stages of your funnel.

Live Webinar Q&A: Data Collection Deep-Dive