Tips from Brad Redding to check if your pixel is working and to improve performance.
Read moreGA4 was created to meet the changing needs of today’s digital landscape – it’s different, but there’s a lot to love about it. Here’s how to get through the GA4 migration, step by step.
Read moreShopify recently released Checkout Extensibility for Shopify Plus with the Shopify Web Pixel. Until now, Shopify has allowed developers access to e-commerce event data (purchase, add-to-cart etc.) with custom code in the browser. What this means for you.
Read moreIt’s true that using GA4 can be more complicated than UA, but the significant upside is it gives you a lot more flexibility and customization for tracking and reporting on customer behaviors specific to your business. That’s a huge win for merchants. To ensure your reporting continues uninterrupted, and to help you avoid feeling overwhelmed, we recommend getting up to speed by focusing on the following three areas.
Read moreShopify is perfect for easy set-up, but optimizing your ad dollar spend with Facebook, Google, etc, means utilizing tools that are designed for just that. Read more to learn what advertising a Shopify-powered store looks like and how tracking conversions works, to see how you can improve both using tools like Voluum and Elevar.
Read moreOne of Elevar’s agency partners, eHouse Studio, breaks down what Server-Side Tracking is and why brands would benefit from using it!
Read moreBrad Redding speaks with Dan Hansfield, founder of DataSmith on data tracking pre-work – defining goals, creating a measurement strategy, executing efficiently and making data-based decisions faster.
Read moreGA4’s Channel Grouping is not as flexible as Universal Analytics. Learn how to map your traffic to the correct channel in GA4.
Read moreBrad Redding chats with Co-Founder & CEO of Rockerbox, Ron Jacobson. They go deep into the world of OTT, CTV, podcast and other data and attribution lessons.
Read moreCreate a Custom GA4 Funnel to view your Conversion Rate per Collection page. No technical assistance required.
Read moreLearn how to blend survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth.
Read moreLearn the best practices for configuring your Google Analytics Channel Groupings. No technical assistance required.
Read moreWith Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.
Read moreDriving yourself crazy trying to unpack all of the changes to event tracking in Facebook post iOS14.5? Learn how to evaluate the accuracy of your tracking.
Read moreIf users view products that are out of stock on your website – do they exit or end up purchasing something else?
Read moreDriving yourself crazy trying to understand why GA and AdWords conversion values don’t match?
Read moreSee how to build a complete conversion funnel using GTM & GA to accelerate your onsite optimization.
Read moreThis guide covers advanced use cases for Shopify SEO to help in your migration to Shopify or long term optimization. Plus see how to prevent duplicate content.
Read moreLearn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.
Read moreBuild your own reports tracking net profit, negative keywords, long tail success, assisted keyword conversions and more.
Read moreImplement a measurement strategy into new features that are expected to drive more revenue.
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