Elevar enables you to view anonymous server-side and client-side data in GA4! This article will help you understand GA4 modeling with anonymous data for consent management.
Read moreServer-side tracking simplified. Here’s how to revolutionize the way you engage your audience.
Read moreWhat Google Consent Mode v2 is, why it holds significant importance, and the steps companies need to take to ensure compliance.
Read moreSee how Elevar captures more revenue by sending complete engagement data to SMS providers like Attentive.
Read moreStep-by-step tutorial for building a GA4 realtime report (includes pictures.)
Read moreTips from Brad Redding to check if your pixel is working and to improve performance.
Read moreExplore how tracking works on the new one-page checkout and what this means for CRO.
Read moreLearn how Elevar can double your Abandoned Browse and Cart Flow Revenue in Klaviyo
Read moreIn the eCommerce world, conversion tracking gives you the power to increase your ROI – but to really get the most out of tracking, consider investing in server-side. Here, you’ll learn why you should invest in Elevar’s server-side tracking for Shopify.
Read moreBrad Redding and Ben Zettler break down a process they’d take if they were tasked with doubling an eCommerce brand’s conversion rate in 100 days. They discuss user testing, CRO, price testing, YouTube strategies, and dig deep into 7 high performing email growth optimizations.
Read moreBrad Redding, Elevar’s Founder & CEO, discusses the most common marketing technologies used by Elevar customers, including conversion tracking, attribution, survey, and business intelligence software, as well as the nuances therein.
Read moreBrad Redding guides you through the nuances of Server-Side Tracking, CAPI and ways to pass more data back to the platforms.
Read moreConsent Management, Compliance, and Everyone’s Experiences
Read moreAndrew Campbell of OpenStore dives into configuring data (lots of data) and getting the most useful information out of it.
Read moreTracking gives you the power to make smart decisions about where you should be investing in ads so you can get more conversions (sales) and make more money.
Read moreOne of Elevar’s agency partners, eHouse Studio, breaks down what Server-Side Tracking is and why brands would benefit from using it!
Read moreBrad Redding speaks with Dan Hansfield, founder of DataSmith on data tracking pre-work – defining goals, creating a measurement strategy, executing efficiently and making data-based decisions faster.
Read moreWhy is demand so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking & attribution
Read moreTo help you prepare your business strategy and goals for 2022, Elevar has prepared tagging, tracking and privacy predictions for you to consider.
Read moreCreating personalized and relevant campaigns is important in engaging customers. In this blog, we look at a few ways to make sure your campaigns are seen by the targeted audience.
Read moreLearn why Google Analytics tracking is being negatively impacted by changes in our eCommerce industry.
Read moreRead our top 10 learning lessons on how to manage your Google Analytics and marketing tag implementation for headless websites on Shopify.
Read moreIf there is one thing I’ve learned from 15 years in eCommerce it’s that “set it and forget” doesn’t work with analytics and data collection.
Read moreIn Part 2, take the deep dive into the “how” of headless Shopify. We’ll go through our project plan, tech stack, build process, and top 10 learning lessons.
Read moreSee how to build a complete conversion funnel using GTM & GA to accelerate your onsite optimization.
Read moreThe best ecommerce web sites A/B test their web sites regularly. Here’s our practical guide to some ideas on what to test.
Read moreThis guide covers advanced use cases for Shopify SEO to help in your migration to Shopify or long term optimization. Plus see how to prevent duplicate content.
Read moreAmplify your custom event hits from GTM into powerhouse insights in Google Analytics using custom metrics.
Read moreLearn about product migration and management along with key catalog features important for a smooth migration.
Read moreLearn how to a/b test your Shopify checkout in 6 easy steps.
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