With Customer Personas powered by Buxton, you remove the guesswork and craft marketing strategies backed by powerful, data-driven customer persona insights.
Customer Personas are currently available in the US only
Understanding your customers is the first step in launching effective campaigns
It’s simple right? Marketers need to hit the right audience with the right message. However, defining the right audience typically involves a lot of guesswork and is often time consuming and expensive…until now.
Customer Personas powered by Buxton give you powerful customer insights, show you which groups have the biggest impact on your business, and translate personas to audiences.
Turn Analytics into Action with Personas You’ll Actually Use
Run more personalized and effective campaigns
Running effective campaigns starts with building the right audience. Enrich your database with customer personas so you can segment audiences for tailored campaigns.
Inform channel mix, messaging and creative
Elevate your creative briefs with actionable customer insights. From channel mix to messaging, plan smarter marketing campaigns with a deeper understanding of your customers.
Focus acquisition on high-potential segments
Which of your personas is driving the most revenue? Find out with our monthly impact reporting, then craft campaigns designed to acquire more of those customers.
What You'll Get
Powerful persona summaries packed with actionable insights to inform your marketing strategies
Monthly metrics on the impact each persona has on your business so you can make data-driven marketing investments
Email database enrichment with contact-level persona tags for more effective segmentation and campaign personalization
Intelligence is our Foundation.
Buxton is a leading customer analytics solutions and software provider that has been empowering brands with an understanding of their customers for the past 30 years.
Buxton Proprietary Analytics
Benefit from Buxton’s wealth of experience in analytics, cultivated over decades of refining data interpretation and strategic insights.
Buxton AI
Harness the cutting-edge capabilities of Buxton AI’s transformative algorithms to identify intricate patterns, trends, and opportunities within your data.
Buxton's Data Eco-System
Leverage Buxton’s data eco-system, a robust and comprehensive dataset that combines vast amounts of data with intricate customer characteristics. Gain a holistic understanding of your customers, blending demographic, psychographic, and behavioral data to inform targeted strategies.
Get a Demo
Stop Guessing and Tailor Campaigns to Your Ideal Customers
Optimize your marketing spend and achieve higher ROI by knowing
which personas to target and how to best reach them. Fill out the form to request a demo.