Trust Your Data With Elevar

Trusting the accuracy of your data is a challenge due to browsers blocking the use of cookies, ad blocker usage, iOS14, and privacy regulations like CCPA and GDPR. Enter Elevar. Built to solve for the future of your tracking needs (while remaining compliant).

elevar 2.0 data layer
1. Customized & Robust Data Layer

Gain complete control over the data layer and tracking of customer data for Google Analytics and your marketing tags. Plus you can launch server-side tracking and FB Conversion API in minutes.

2. Connect Server-Side Destinations

Get server-side tracking launched in minutes to maximize the data collected and sent to each of your marketing channels (and Google Analytics & GA4). No technical expertise required.

conversion monitoring
3. Monitor Your Tracking for Accuracy

With built-in conversion monitoring enabled on your data layer and server-side destinations, you’ll know the performance of your data collection in real-time for each channel.

Additional Features

Facebook Conversion API

Elevar sends all standard events, including subscriptions, to Facebook CAPI. We also integrate with all subscription partners like Recharge and Skio, as well as post-purchase upsells like Zipify and Carthook.

GA4 Integration

Unlock the power of the new Google Analytics 4 (GA4) with Elevar’s completely built data layer that includes all eCommerce events and user property data like lifetime value (LTV) and total order count.

Conversion Monitoring

Get the complete picture of your conversion performance by channel. Elevar automatically compares data sent to each of your destinations to your source of truth – Shopify. And view orders in real-time to analyze attribution performance.

Site Speed Improvements

The Elevar Data Layer has been optimized to only include Shopify fields necessary for data layer events. In addition, you can turn off certain events to further reduce unnecessary code on your website.

GDPR & Consent Mode

Need to comply with CCPA or GDPR? Now your marketing tags can be automatically implemented with your third party consent tool (like OneTrust, Cookiebot, Pandectes or iubenda) to maximize conversion tracking accuracy.

Real-Time Purchase Feed

Elevar automatically stores multiple UTM touchpoints across your customer journey. You can view this attribution data in your dashboard to validate exactly what was sent to each marketing destination (i.e. “pixel”).

Over 6,500 Shopify Stores Trust Elevar With Their Data

We’ve built the leading GTM app on Shopify. Have helped hundreds of thousands of GTM users through our free guides. And are official Shopify Plus and Facebook Marketing Partners.

thrive causemetics


Do you have demo of Facebook Conversion API?

Yes. You can watch a full video of our founder walking through the complete setup and launch of sitewide FB Conversion API here.

What integrations do you support?

We have 40+ integrations, like Google Ads, GA4, TikTok, Klaviyo, Pinterest and Bing. View all of our available integrations here.

How is this different than native Shopify + Facebook integration?

Elevar sends more conversions to Facebook than the native app through our webhook integration. Plus Elevar sends both the fbc and fbp cookie values that Facebook uses to match ads back to conversions. The native app does not send either of these values.

Do I need to have a GTM account to use Elevar's Data Layer?

No. It’s completely up to you. If you want to use tags in Google Tag Manager, then yes. If you just want to use Elevar Server-Side tracking, then you do not.

Do you offer refunds?

We offer a 100% money-back guarantee on your current month’s charges.

Are you certified by Shopify or Facebook?

Indeed we are. Elevar is an official Shopify Plus partner and Facebook Marketing partner.