The #1 conversion tracking tool for Shopify merchants

Elevar guarantees that 95% of conversions are tracked accurately. Tag your site, trust your data, and scale faster.

Ask us about Elevar server-side tagging

Collect more 1st party data Extend cookie life GTM and GA monitoring

6500+ Brands

Using Elevar

50+ Marketing Channels

+100’s of integrations with marketing tools

Shopify Plus Partner

With a 4.9 star review on the Shopify App store

50+ Partners

in the Elevar Ecosystem

Dylan Kim


“I have a much better understanding of how minor changes can hugely impact different KPIs. The eCommerce strategy has also been greatly beneficial to how we think about long-term strategy and how we operate day-to-day.”

Mark Duffy

Owl Labs

“The Elevar team is responsive and eager to help. We now feel that our site analytics are in a great place, and we get so much value in working with the Elevar Team.”

Leya Leydiker


“With Elevar and Recharge, our merchants have been able to successfully navigate the shifting changes in conversion tracking and implement the most up-to-date solutions for iOS and Facebook requirements; enabling merchants to scale faster while maintaining a high level of conversion accuracy.”

Shopify merchants use Elevar to understand:

Server-side tracking

Reduce the gap in conversion and user behavior data with increased tracking of 1st party data and longer cookie life.

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Return on ad spend

With accurate and comprehensive tracking and data collection, brands can make smart decisions about their paid marketing campaigns and improve conversion rates.


Onsite behavior data

Insights on how long a user is on the site, what they are clicking on, where they are dropping off, etc.


Channel Conversion Accuracy

Visibility into the success of event data sent to each destination and the percentage of accurate conversions sent to each destination compared to Shopify (the source of truth).

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Elevar simplifies the growing complexity of tagging and tracking

Our unique capabilities

  • Sitewide data layer for Google Tag Manager
  • Server-side tagging with Google Tag Manager
  • Fully managed server-side tracking with an Elevar container
  • 50+ marketing channel integrations
  • Compatible with Recharge, Carthook, Upscribe, and more
  • Remain compliant with CCPA and GDPR integrations
  • Automated alerts on tracking errors
  • Sitewide Facebook Conversion API
  • Done-For-You onboarding to simplify setup
  • Analyze UTM data sent with Facebook purchase events
  • Point-and-click event tracking set up for Google Analytics
  • 24 hour, 6 days per week customer support