Looking to compare Littledata vs Elevar for your conversion data tracking solution?
Elevar vs Littledata
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SMARTER DECISIONS
Elevar supports Shopify and Shopify Plus stores and guarantees 99%+ server-side conversion accuracy
(actually, we both do). But when you compare Elevar and Littledata, you can’t help but notice some substantial differences that give you an edge over your competition.
Data is the lifeblood of a successful eCommerce business – helping you make smarter business and marketing decisions. So if you can’t trust it, what’s the point?
The Main Difference
How are we different?
Server-Side Integration
Elevar Server-Side allows you to collect and send accurate tracking data to all of your marketing channels, such as Facebook and TikTok, and analytics tools – Google Universal Analytics and GA4.
With Elevar, you have the choice to collect and send tracking data through our native server-side integrations or through your Google Tag Manager web container – giving you far more control and flexibility.
A Custom Third-Party Script
Littledata installs a custom third-party script that collects and sends tracking data to Littledata servers, which are then sent to limited marketing channels and analytics tools – Google Universal Analytics and GA4.
Littledata’s server solution does not integrate with Google Tag Manager.
If you want accurate data across your entire marketing stack, to decrease cost and make more money then Elevar is for you.
Key Integrations Comparison
Elevar provides 40+ integrations with best-in-class marketing destinations, checkout vendors, and analytics providers. You’ll find the list of our integrations is familiar because they’re integrations you care about.
| Category | Elevar | Littledata |
| Top Destinations |
|
|
| A/B Testing | Kameleoon | None |
| Advertising and Retargeting | Criteo | None |
| Affiliate and Influencer Marketing |
|
None |
| Checkout |
|
|
| Consent Mode |
|
OneTrust |
| Direct Mail Advertising | PebblePost | None |
| eMail and SMS Marketing | Klaviyo | Klaviyo |
| Global Checkout |
|
FLOW |
| Landing Page Builder | Zipify | None |
| Native Advertising |
|
None |
| People-based Marketing |
|
None |
| Programmatic Advertising | StackAdapt | None |
| Website Insights and Analytics |
|
None |
“I brought Elevar to iwi life because I trusted their solution at my previous company. While we supplement our Google Analytics reporting with Littledata, we rely on Elevar to track revenue through Recharge and the Shopify checkout, implement Facebook CAPI and integrate Elevar's Data Layer with Google Tag Manager.
Carlos Baldominos Carrasco
eCommerce Manager, iwi life“We signed on with Littledata in the spring of 2022. Though we were happy with them, in November we moved to what we saw as the next step up: Elevar. The sales team were transparent, and customer support was thorough for us, even on Thanksgiving. Now I can see errors and identify any missing information in our tracking, but I don’t feel like I have to monitor our data. We’re very pleased with Elevar.
Dennis Winn
Co-founder, FlowX Jewelry“In 2019, we tried Littledata for Recharge (for subscriptions), but we couldn’t get it to track data accurately, and frequently found duplicate orders. So, we created our own solution, but iOS privacy updates made us look for another option – and we found Elevar. Elevar Server-Side provides real-time order reporting in Google Analytics with a Recharge integration.
Tim Nolan
Head of Technology, Skylar Clean BeautyProduct Comparison
Elevar makes it simple to integrate our product with your store and if you’re not happy, we’ll give you your money back (Littledata cannot claim the same).
| Feature | Elevar | Littledata |
| Google Tag Manager Integration | Server-Side | Client-Side Only
No Access to Server-Side Events |
| Universal Analytics and GA4 Integration | Yes | Yes |
| Google Ads Retargeting | Yes | No |
| Connect to Unlimited Marketing Destinations | Yes | Plus Plan Only |
| Free Chrome Extension Event Builder | Yes | No |
| Multi-currency Support | Yes | Yes |
| Unlimited Country Stores | Volume Pricing | Plus Plan Only |
| Daily Tag Email Alerts | Yes | No |
| Product List, Image, and Social Click Tracking | Yes | Yes |
| Refund and Subscription Tracking | Yes | Yes |
| Upsell Tracking | Yes | No |
| Real-time Server-Side Order Reporting and Alerts | Yes | No |
| 3rd-party Checkout Attribution and Attribution by User and Marketing Campaign Reporting | Yes | Yes |
| Lifetime Value Tracking and Reporting | Yes | Yes |
| Marketing Attribution | Yes | Yes |
| 99.9% Guaranteed Uptime | Yes | Plus Plan Only |
| Money Back Guarantee | Yes | No |
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