Looking to compare Littledata vs Elevar for your conversion tracking solution?
Looking to compare Littledata vs Elevar for your conversion tracking solution?
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At Elevar we focus on ensuring each marketing destination receives 100% of your conversion events with the maximum amount of customer, session, attribution, and product data possible.
This includes our Session Enrichment that can connect user activity up to 1 year to help maximize the performance and ROI from Facebook, Klaviyo, Google Ads, and more.
Elevar Server-Side allows you to collect and send accurate tracking data to all of your marketing channels, such as Facebook, Klaviyo and Google Ads, and analytics tools – Google Universal Analytics and GA4.
With Elevar, you can use one platform to collect and send the most accurate and enriched data to all of your critical marketing channels. You can also use your own Google Tag Manager container that connects with Elevar’s data layer to customize your client-side tracking.
Littledata focuses on Universal Analytics, GA4, and a server-side CAPI integration only. They are also the go-to app if you are using Segment to manage all of your tracking. They will send all events to your Segment instance where you configure Facebook Pixel, Google Ads, and other destinations.
Littledata’s server solution does not integrate with Google Tag Manager.
Elevar provides 40+ integrations with best-in-class marketing destinations, checkout vendors, and analytics providers. You’ll find the list of our integrations is familiar because they’re integrations you care about.
Category | Elevar | Littledata |
Top Destinations |
|
|
A/B Testing | Kameleoon | None |
Advertising and Retargeting | Criteo | None |
Affiliate and Influencer Marketing |
|
None |
Checkout |
|
|
Consent Mode |
|
OneTrust |
Direct Mail Advertising | PebblePost | None |
eMail and SMS Marketing |
|
Klaviyo |
Global Checkout |
|
FLOW |
Landing Page Builder |
|
None |
Native Advertising |
|
None |
People-based Marketing |
|
None |
Programmatic Advertising | StackAdapt | None |
Website Insights and Analytics |
|
None |
“I brought Elevar to iwi life because I trusted their solution at my previous company. While we supplement our Google Analytics reporting with Littledata, we rely on Elevar to track revenue through Recharge and the Shopify checkout, implement Facebook CAPI and integrate Elevar's Data Layer with Google Tag Manager.
Carlos Baldominos Carrasco
eCommerce Manager, iwi life“We signed on with Littledata in the spring of 2022. Though we were happy with them, in November we moved to what we saw as the next step up: Elevar. The sales team were transparent, and customer support was thorough for us, even on Thanksgiving. Now I can see errors and identify any missing information in our tracking, but I don’t feel like I have to monitor our data. We’re very pleased with Elevar.
Dennis Winn
Co-founder, FlowX Jewelry“In 2019, we tried Littledata for Recharge (for subscriptions), but we couldn’t get it to track data accurately, and frequently found duplicate orders. So, we created our own solution, but iOS privacy updates made us look for another option – and we found Elevar. Elevar Server-Side provides real-time order reporting in Google Analytics with a Recharge integration.
Tim Nolan
Head of Technology, Skylar Clean BeautyElevar makes it simple to integrate our product with your store and if you’re not happy, we’ll give you your money back (Littledata cannot claim the same).
Feature | Elevar | Littledata |
Google Tag Manager Integration | Client-Side | No |
Universal Analytics and GA4 Integration | Yes | Yes |
Google Ads Retargeting | Yes | No |
Connect to Unlimited Marketing Destinations | Yes | No |
Free Chrome Extension Event Builder | Yes | No |
Multi-currency Support | Yes | Yes |
Unlimited Country Stores | Volume Pricing | Plus Plan Only |
Daily Email Accuracy Alerts | Yes | No |
Session Enrichment | Yes | No |
Refund and Subscription Tracking | Yes | Yes |
Upsell Tracking | Yes | Yes |
Real-time Server-Side Order Reporting and Alerts | Yes | No |
3rd-party Checkout Attribution and Attribution by User and Marketing Campaign Reporting | Yes | Yes |
Direct ReCharge integration | No | Yes |
Marketing Attribution | Yes | Yes |
99.9% Guaranteed Uptime | Yes | Plus Plan Only |
Money Back Guarantee | Yes | No |
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