Meet our speakers
Multi-touch Attribution and mixed media modeling with Jonathan Cairo (Solutions Architect at Elevar) and Feifan Wang (Founder of SourceMedium).
In this on-demand webinar, you will learn:
- Overview of multi-touch attribution (MTA)
- How to transform the raw data (Elevar) to a dataset ready for MTA
- Overview of Mixed media modeling (MMM)
- Hear examples of real MTA and MMM client use cases
About SourceMedium
SourceMedium empowers top-performing omnichannel brands with data-driven decision-making. As the leading data management infrastructure provider, it offers high-quality data, seamless data warehousing adoption, and advanced visualizations at a fraction of the cost of in-house solutions.