Data-driven Marketing Using Multi-touch Attribution

On-Demand 24/7

Meet our speakers

Speaker

Fei Wang

Founder/CEO, SourceMedium

Speaker

Jon Cairo

Lead Solutions Architect, Elevar

Multi-touch Attribution and mixed media modeling with Jonathan Cairo (Solutions Architect at Elevar) and Feifan Wang (Founder of SourceMedium).

In this on-demand webinar, you will learn:

  • Overview of multi-touch attribution (MTA)
  • How to transform the raw data (Elevar) to a dataset ready for MTA
  • Overview of Mixed media modeling (MMM)
  • Hear examples of real MTA and MMM client use cases

About SourceMedium

SourceMedium empowers top-performing omnichannel brands with data-driven decision-making. As the leading data management infrastructure provider, it offers high-quality data, seamless data warehousing adoption, and advanced visualizations at a fraction of the cost of in-house solutions.

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