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Get GA4 Up and Running
Migrate your tracking and configurations from Universal Analytics to GA4 today
GA4
GA4 on Shopify – How To Launch Google Analytics 4 in Minutes
Launch the new Google Analytics 4 tracking for your Shopify store in less than 10 minutes.
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GA4
How To Create Behavior Events in GA4 for Easy Analysis
Learn how to create custom behavior events and rollup report in GA4 to help you analyze onsite behavior.
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GA4
[Live Training] Audit & Configure Your GA4 Property for Shopify
In this video our Head of Data and Senior Analyst walk through our paid GA4 audit step by step so you can configure your GA4 property like experts!
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Server-Side Tracking
Learn how server-side tracking works, the benefits for analysts and marketing teams, and how to get started. Plus you'll learn the benefits, risks, and how Elevar's server-side tracking compares to GTM server-side container.
Start Learning
- What is Server-Side Tracking The world of server-side tracking will continue to grow in popularity in 2022 and into 2023 due to the rapid changes […]
- How Does Server-Side Tracking Work In this lesson you’ll learn how server-side tracking works in the context of Shopify and eCommerce platforms. It’s important to […]
- What Are Limitations to Server-Side Tracking If server-side tracking is so great why doesn’t every brand use it for all tracking? Learn more about the limitations […]
How We Can Help
Ensure GA4 Is Configured and Ready for July 2023
Elevar helps automate the setup of accurate server-side tracking for GA4 and Universal Analytics. Plus our point-and-click Chrome Extension allows you to quickly add event tracking across your website that syncs with Google Tag Manager.
GA4 Tune-Up
Let our analysts ensure your GA4 setup follows the latest best practices and transfer any important configurations from your Universal Analytics property to your GA4 property.
$1,000
GA4 Custom
Do you have a more robust setup that needs a customized review and implementation? We can help with this as well. Schedule a call so we can learn more about your needs.
GA4 Training
We are also offering limited GA4 training for our customers. This is on an “as available” basis and we prioritize training for Enterprise and PRO plan customers first.
$2,000
 Your 15-day free trial is on us |
Tune-up | Custom | Training |
| Update Admin Settings | |
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| Transfer UA Setup over GA4* | |
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| GA4 Implementation | |
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| GA Reports Created | A few standard reports in GA4 Main Navigation | Custom, in GA4 UI | Up to 5, in GA4 UI |
| Behavior Events w/Customized Naming Structure |  |
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| Custom Tracking Requests | |
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| 1:1 Phone Calls: Before Implementation |
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1 hour | |
| After Implementation | |
1 hour | |
| General GA4 Overview | |
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1 hour |
| Reports Review | |
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1 hour |
Compare Elevar to Shopify GA4 Integration
How are we different?
| Google App | Elevar | |
| Overview | ||
| visitor_type Parameter |
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| Product list tracking |
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| Product ID Used |
Shopify product id only | Customizable |
| Product Name Used |
Parent-Variant (except begin_checkout which is parent only) | Parent |
| Sends All Product IDs |
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| Data on checkout without checkout.liquid |
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| begin_checkout |
First visit only | Fires each time info page visited |
| add_shipping_info event |
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| add_payment_info event |
Doesn’t include product data | Includes product data |
| Server-Side purchase events |
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| Transaction ID |
Order Name | Customizable |
| Transaction Value |
Subtotal | Customizable |
| user_id Used |
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| page_path parameter |
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| Upsell Checkout | ||
| Post-purchase pageview |
/checkouts/c/[CartID]/post-purchase | /[ShopID]/checkouts/checkout_one_web_analytics |
| Purchase event |
Sent browser side on thank you page. Data based on original order only. Value = subtotal | Sent server side based on order create webhook. Data based on original order (does not include products purchased in upsell) |
| Upsell event |
No | Sent browser side on upsell accept. Includes data from upsell only. |
