Accurate, reliable, and comprehensive data for better decision-making and optimized ad performance.
GA4 and Google Ads: Accurate Tracking Made Easy for Shopify
Why Choose Elevar for Your Google Integrations?
1. Improve Tracking Accuracy
Automatically capture and deliver 99% of your purchase data – product, order, and customer details – to your marketing platforms.
2. Simplified Integration.
Manage tracking and user identification effortlessly in one place. Automatically boosting campaign performance and revenue – no technical skills needed.
3. Ongoing Support
Enjoy continuous support from Elevar to keep your operations running smoothly.
Powerful Google Integration Features
GA4 Server-side Integration
Collect Event-Based Data From Websites and Apps
Purchase events are sent to GA4 server-side, ensuring 99%+ data accuracy. You’ll have access to comprehensive tracking, including product lists, upsells, and shopping behavior, with customizable order and product identifiers.
Send offline orders to GA4 with your chosen attribution and pass user identifiers for improved data attribution—even on non-Shopify pages.
See technical details about the Elever server-side integration for GA4.
Google Ads Server-side Integration
Maximize Your Marketing Budget
With server-side tracking, more GCLIDs and personal information are captured, improving conversion matching and enhancing ad performance.
You can also send offline data, like POS or recurring orders, to increase conversion numbers.
Get technical details about the Elevar server-side integration for Google Ads.
Send Data to Marketing Channels
20+ Server-Side Integrations
With over 20 server-side integrations, Elevar simplifies connecting to popular eCommerce marketing destinations.
Effortlessly integrate with Meta, Google Ads, Klaviyo, GA4, and more. See the full list.
All Around Data
3 Types of Data Collected
Elevar's job is to collect the maximum amount of attributable data to send to each of your marketing destinations.
Product & Order Data
This is the data you'd expect to see in each of your tags that appears in pixel helpers -- product sku, price, brand, revenue, transaction IDs, etc.
Watch how it worksCustomer Data
This is data such as email, user identifier, customer id, phone, addresses, etc. This data collection can be integrated with consent providers like OneTrust.
Watch how it worksAttribution Data
The most critical data for your marketing channels to attribute clicks to conversions. This data includes click IDs, cookie values, UTM parameters, and other data related to session stitching.
Watch how it worksQuestions? We've Got Answers
“Amazing feedback, support, and optimizations. The team is extremely knowledgeable, and shares that info transparently. Education and execution are the hallmarks of the platform, but more importantly, of the team.
Amit Shah
Growth Marketing Manager, Buck Mason“The Elevar team is responsive and eager to help. We now feel that our site analytics are in a great place, and we get so much value in working with the Elevar Team.
Mark Duffy
Digital Marketing Manager, Owl Labs“I have a much better understanding of how minor changes can hugely impact different KPIs. The eCommerce strategy has also been greatly beneficial to how we think about long-term strategy and how we operate day-to-day.
Dylan Kim
Co-Founder, BreviteOver 6,500 Shopify Stores Trust Elevar With Their Data
Elevar helps thousands of D2C brands improve their marketing efficiency and build trust in making decisions with accurate data collection through server-side conversion tracking.
