Overview On Custom Templates for Google Tag Manager
How templates are another mechanism to implement technical tracking and protection on your store.
All right. That’s a little bit in the weeds. Let’s back it up just a second here and go back to, okay. How does this change the way that I add tags to my store. Going to our tags, to go through the process of adding a new marketing tag, we’d go to our tag configuration, we’d see our built in Google tags, we’d see the built in Google tag types. The non-Google tags, but built in tags at Google it’s going to create it for us. So we look at ad roll and a few others.
Really to try to keep this simple, custom templates are really the next wave of our custom HTML tags, where you will have access to an even wider range and collection of third party scripts, third party marketing scripts that you need to add to your site. And they have a lot of the configurations already built out where it’s just going to be a simple variable match, again just looking at the Taboola template example. If we wanted to add a custom parameter for item URL, revenue, etc., this would function just like we were looking at with our tag types, where we can select our variable, assign it, and ultimately add our trigger and publish and we’re on our way.
Look out for more training and overview on how templates, both tag templates and variable templates can be applied to your store because they are very powerful. At Elevar, we’re using these to help enable monitoring to really simplify the process of you implementing your marketing tags. You add your data layer variables, and then let Google tag manager do the hard part of validating those tags, validating the variables that live across your store and ultimately notifying you when something breaks, something goes undefined. So you can focus more of your energy on the marketing and strategy and conversion optimization and less worrying about if your marketing tags, functioning and working as expected.