Guide

How To Blend EnquireLabs Data with Google Analytics

Without a single line of code and done in minutes, Elevar helps you implement your EnquireLabs survey data through Google Tag Manager.

Plus – you can combine this other customer data (like customer LTV and product data) that comes from the Elevar data layer.

About EnquireLabs

EnquireLabs helps brands implement post purchase question streams on Shopify to improve attribution insights.

Integration Specs

  • Available for Elevar Error Monitoring: not required
  • Require Google Tag Manager Data Layer: Yes
  • Is Google Tag Manager Template Customizable: Yes
  • Implementation Skill Level: Beginner

Events Included in Template

  1. Post purchase question and answer custom events for Google Analytics
  2. Post purchase question and answer event sent to Facebook as a custom event

User Properties Included in Template

  1. None

Download Container

If you have an Elevar account already, go to your Pre-Built Tags and download the Impact container shown here:

enquirelabs-elevar-container

Download EnquireLabs Integration for Google Tag Manager

Click to download this container to import into your own GTM Account.

Steps To Implement EnquireLabs with Google Tag Manager

Follow these steps to get your tracking set up in no time:

  1. Ensure you have a data layer implemented on your store that pushes Shopify data (like product SKU, revenue) into the data layer*
  2. Update your Google Analytics property ID in the tag settings.
  3. Download the container and import into your GTM account
  4. Go through each event you’ve implemented and verify the tag triggers after a question is answered
  5. Once verified then publish

*If you don’t have data layer yet, install the GTM Suite from app store which implements complete data layer in 1 click. 

Advanced Tip

Configure custom dimensions in Google Analytics to help with more advanced analysis following these steps:

  1. Create two new dimensions in your GA property as shown below on the right
  2. Map the dimension index number on your GA Event – EnquireLabs tag as shown on the left (note how 3 and 4 index number map to the index # in Google Analytics)

gtm-tag-cd-setup

If you’d like to watch how blending qualitative and quantitative data can help improve your own attribution insights then watch the video below: