How to Set Up Reddit Pixel/Web Tracking via Google Tag Manager

Step 1: Overview

Without a single line of code and done in minutes, Elevar helps you implement all of your Reddit Advertising Tag events to Shopify through Google Tag Manager using the most up-to-date requirements.

Plus – these templates come with built-in monitoring so you’re the first to know when a tag breaks and risks impacting your campaigns.

This integration supports all of the remarketing and audience options available with your Reddit Advertising.

Reach influential communities made up of millions of people engaging with today’s most relevant content.

Learn more about Reddit Ads here

Step 2: Install Your Data Layer

Install Elevar's Data Layer & Shopify Source on your store. Follow our guide on How to Implement the Shopify Source.

Step 3: Download Container for GTM

Inside your Elevar account, go to Pre Built Tags > Reddit.

Update your Reddit pixel ID in the tag settings shown below.

Download the container and save to your computer.

Step 4: Import Container to GTM

Next up, go to your Google Tag Manager container > Admin > Import.

Be sure to select Merge container, not overwrite.

Once you’ve imported, verify your Pixel ID variable is accurate.

Step 5: [Optional] QA the new tags with Google Tag Manager's Preview Mode

Follow our guide to QA your tags in Google Tag Manager (GTM) preview mode.