How To Blend EnquireLabs Data with Google Analytics
Elevar powers your data layer and server-side tracking needed to connect Google Analytics and EnquireLabs.
- Channel Accuracy Monitoring
- Requires Elevar Data Layer
- GTM server-side client customizable
- Chrome Extension
- GTM Web Container
What customer events are tracked in this integration
What customer parameters are tracked in this integration
Steps to Implement
Step 1: Data Layer
Ensure you have a data layer implemented on your store that pushes Shopify data (like product SKU, revenue) into the data layer.*
Step 2: Update ID
Update your Google Analytics property ID in the tag settings.
Step 3: Download Container
Download the container and import into your GTM account. If you have an Elevar account already, go to your Pre-Built Tags and download the EnquireLabs container shown here:
Download EnquireLabs Integration for Google Tag Manager
Click to download this container to import into your own GTM Account.
Step 4: Verify Tag
Go through each event you’ve implemented and verify the tag triggers after a question is answered.
Step 5: Publish
Once verified then publish.
Step 6: (Optional) Custom Dimensions in GA
Configure custom dimensions in Google Analytics to help with more advanced analysis following these steps:
- Create two new dimensions in your GA property as shown below on the right
- Map the dimension index number on your GA Event – EnquireLabs tag as shown on the left (note how 3 and 4 index number map to the index # in Google Analytics)
If you’d like to watch how blending qualitative and quantitative data can help improve your own attribution insights then watch the video below:
Compatible Data Sources
View common integration questions