How To Implement Pebblepost Tracking with Shopify

Elevar powers your data layer and server-side tracking needed to connect Pebblepost and Shopify.

beginner Implementation Difficulty
How To Implement Pebblepost Tracking with Shopify

Integration Specs

  • Channel Accuracy Monitoring
  • Requires Elevar Data Layer
  • GTM server-side client customizable
  • Chrome Extension

  • GTM Web Container

What's Included


What customer events are tracked in this integration

  • Purchase
  • Base Tag

Customer Parameters

What customer parameters are tracked in this integration

  • e-mail
  • customer id
  • promo code
  • order id

Step 1: Overview

Without a single line of code and done in minutes, Elevar helps you implement your Pebblepost sitewide conversion tracking for Shopify stores through Google Tag Manager using the most up-to-date requirements from each platform.

Connect online intent with postal addresses to reach consumers at home with relevant mail via Pebblepost.

Learn more about Pebblepost here.

Step 2: Install Data Layer to Your Store

In order to deploy Pebblepost base tag and conversion tracking via Google Tag Manager tags, you need to have a data layer implemented on your Shopify store that pushes customer and order data that Pebblepost tags require.


If you don’t have a data layer for your Shopify store yet, then you can utilize Elevar’s data layer for Shopify. It’s a 1-click installation into your theme.

Step 3: Download Container for GTM

Inside of your Elevar account, go to Pre Built Tags > Pebblepost.

Update your pixel ID in the tag settings shown below.


Download the container and save to your computer.

Step 4: Import Container to GTM

Next up, go to your Google Tag Manager container > Admin > Import.


Be sure to select Merge container, not overwrite.

Once you’ve imported, verify your site ID variable is accurate.

Step 5: QA & Publish

Once you’re ready to go live then put GTM into preview mode to QA and then publish to go live!

Compatible Data Sources

Data Layer

Complete data layer for Google Tag Manager including all native events and variables for Shopify.
Learn More


View common integration questions