Implement Twitter Pixel with Shopify via GTM

Without a single line of code and done in minutes, Elevar helps you implement all of your Twitter pixel events to Shopify through Google Tag Manager using the most up-to-date requirements from each platform.

Plus – these templates come with built-in monitoring so you’re the first to know when a pixel breaks and risks impacting your campaigns.

This integration supports all of the remarketing and audience standard options available with your Twitter Advertising.

About Twitter

Twitter is the #1 platform for discovery. Connect to the most valuable and receptive conversations and audiences with a Twitter Ads campaign. Learn more about Twitter Ads here.

Integration Specs

  • Available for Elevar Error Monitoring: Yes
  • Require Google Tag Manager Data Layer: Yes
  • Is Google Tag Manager Template Customizable: Yes
  • Twitter Chrome Extension: Download and install here
  • Implementation Skill Level: Beginner

Events Included in Template

  1. Universal Tag
  2. View Content (product pageview)
  3. Add to Cart
  4. Initiate Checkout
  5. Purchase

User Properties Included in Template

  1. None

Download Container (coming soon!)

If you have an Elevar account already, go to your Pre-Built Tags and download the Snapchat container shown here:


Download Twitter Pixel GTM Recipe for Shopify

Your free Elevar account will give you access to Twitter and 30+ pre-built marketing tags to quickly import into your GTM account.

Steps To Implement Twitter Pixel with Shopify

Follow these steps to get your pixel tracking in no time:

  1. Ensure you have a data layer implemented on your store that pushes Shopify data (like product SKU, revenue) into the data layer *
  2. Download the container and import into your GTM account
  3. Go to the variable named 00 – UPDATE AFTER IMPORT – Twitter ID and update this value to match your Twitter pixel ID
  4. Put GTM into preview mode
  5. Go through each event you’ve implemented from the table above and verify the pixel fires as expected using the Twitter Pixel Helper Chrome Extension
  6. Once verified then publish

*If you don’t have one yet, install the GTM Suite from app store which implements complete data layer in 1 click. 

Common Issues

  1. If you have multiple checkouts (like ReCharge, Bold, etc) then be sure the dataLayer is implemented on these checkout thank you pages as well.
  2. If you are running dynamic product remarketing then ensure you have the same primary product ID in your catalog that matches the product ID assigned in the PageVisit pixel.