How To Implement LiveConnect Tags and Conversion Tracking with Shopify via GTM

Elevar powers your data layer and server-side tracking needed to connect LiveIntent and Shopify.

beginner Implementation Difficulty
How To Implement LiveConnect Tags and Conversion Tracking with Shopify via GTM

Integration Specs

  • Channel Accuracy Monitoring
  • Requires Elevar Data Layer
  • GTM server-side client customizable
  • Chrome Extension

  • GTM Web Container

What's Included


What customer events are tracked in this integration

  • Pageview
  • Add To Cart
  • Search
  • Listing Page
  • Purchase
  • View Content
  • Email Signup
  • Sitewide Tag

Customer Parameters

What customer parameters are tracked in this integration

  • e-mail
  • order id
  • line items

Step 1: Overview

Without a single line of code and done in minutes, Elevar helps you implement all of your LiveIntent tag events to Shopify through Google Tag Manager using the most up-to-date requirements from each platform.

Plus – these templates come with built-in monitoring so you’re the first to know when a tag breaks and risks impacting your campaigns.

This integration supports all of the remarketing and audience options available with your LiveIntent Advertising.

Learn more about LiveIntent Ads here.

Step 2: Install Data Layer to Your Store

In order to deploy LiveConnect tags and conversion tracking via Google Tag Manager tags, you need to have a data layer implemented on your Shopify store that pushes customer, product, and order data that LiveConnect’s tags require.


If you don’t have a data layer for your Shopify store yet, then you can utilize Elevar’s data layer for Shopify. It’s a 1-click installation into your theme.

Step 3: Download Container for GTM

Inside of your Elevar account, go to Pre Built Tags > LiveConnect.


Download the container and save to your computer.

Step 4: Import Container to GTM & Update Base Tag

Next up, go to your Google Tag Manager container > Admin > Import.


Be sure to select Merge container, not overwrite.

Once you’ve imported, you’ll need to go to the Base Tag that called *Update After Import* Live Connect – Sitewide Tag

Copy in the base tag that your LiveConnect rep provides you.

Step 5: QA & Publish

Once you’re ready to go live then put GTM into preview mode.

You can navigate the site and place an order to verify your LiveConnect tags trigger as expected.

Remember that the data layer from step 2 needs to be live on your store in order for the variables – like revenue and order id – to populate.

Compatible Data Sources

Data Layer

Complete data layer for Google Tag Manager including all native events and variables for Shopify.
Learn More


View common integration questions