How To Implement Pinterest Tags & Conversion Tracking with Shopify via GTM

Elevar powers your data layer and server-side tracking needed to connect Pinterest and Shopify.

beginner Implementation Difficulty
How To Implement Pinterest Tags & Conversion Tracking with Shopify via GTM

Integration Specs

  • Channel Accuracy Monitoring
  • Requires Elevar Data Layer
  • GTM server-side client customizable
  • Chrome Extension

  • GTM Web Container

What's Included


What customer events are tracked in this integration

  • Pageview
  • Product View
  • Add To Cart
  • Search
  • Listing Page
  • Purchase
  • Base Tag

Customer Parameters

What customer parameters are tracked in this integration

  • e-mail
  • order id
  • line items

Step 1: Install Data Layer to Your Store

In order to deploy Pinterest remarketing tags and conversion tracking via Google Tag Manager tags, you need to have a data layer implemented on your Shopify store that pushes customer, product, and order data that Pinterest’s tags require.


If you don’t have a data layer for your Shopify store yet, then you can utilize Elevar’s data layer for Shopify. It’s a 1-click installation into your theme.

Step 2: Download Container for GTM

Inside of your Elevar account, go to Pre Built Tags > Pinterest.

Update your Pinterest pixel ID in the tag settings shown below.


Download the container and save to your computer.

Step 3: Import Container to GTM

Next up, go to your Google Tag Manager container > Admin > Import.


Be sure to select Merge container, not overwrite.

Once you’ve imported, verify your Pixel ID variable is accurate.

Step 4: QA & Publish

Once you’re ready to go live then put GTM into preview mode.

You can navigate the site and place an order to verify your Pinterest tags trigger as expected.

Remember that the data layer from step 1 needs to be live on your store in order for the variables – like revenue, product data, customer email, and order id to populate.

Compatible Data Sources

Data Layer

Complete data layer for Google Tag Manager including all native events and variables for Shopify.
Learn More


View common integration questions