How To Implement Taboola Pixel and Conversion Tracking with Shopify via GTM

Elevar powers your data layer and server-side tracking needed to connect Taboola and Shopify.

beginner Implementation Difficulty
How To Implement Taboola Pixel and Conversion Tracking with Shopify via GTM

Integration Specs

  • Channel Accuracy Monitoring
  • Requires Elevar Data Layer
  • GTM server-side client customizable
  • Chrome Extension

  • GTM Web Container

What's Included


What customer events are tracked in this integration

  • Pageview
  • Add To Cart
  • Initiate Checkout
  • Search
  • Purchase
  • Base Tag
  • View Content

Customer Parameters

What customer parameters are tracked in this integration

  • order id

Step 1: Overview

Without a single line of code and done in minutes, Elevar helps you implement all of your Taboola pixel events to Shopify through Google Tag Manager using the most up-to-date requirements from each platform.

Plus – these templates come with built-in monitoring so you’re the first to know when a pixel breaks and risks impacting your campaigns.

This integration supports all of the remarketing and audience options available with your Taboola Advertising.

Attract engaged traffic to your blogs, articles, videos, apps and more. Help them discover your business with Taboola Ads. Learn more about Taboola Ads here.

Step 2: Install Data Layer to Your Store

In order to deploy Taboola’s tags and conversion tracking via Google Tag Manager tags, you need to have a data layer implemented on your Shopify store that pushes customer, product, and order data that Taboola’s tags require.


If you don’t have a data layer for your Shopify store yet, then you can utilize Elevar’s data layer for Shopify. It’s a 1-click installation into your theme.

Step 3: Download Container for GTM

Inside of your Elevar account, go to Pre Built Tags > Taboola.

Update your Taboola Backstage account ID in the tag settings shown below.


Download the container and save to your computer.

Can’t find your Taboola ID? Follow these steps:

Step 1: Select the Tracking Section in the Top Navigation Bar

Step 2: Go to Taboola Pixel

Step 3: Copy your Backstage Account ID

This is your Taboola pixel ID.

Screen Shot 2021-10-15 at 2.30.22 PM

Or follow Taboola’s Help Article: Taboola Pixel Overview, under the section titled How To Implement the Taboola Pixel.

Step 4: Import Container to GTM

Next up, go to your Google Tag Manager container > Admin > Import.


Be sure to select Merge container, not overwrite.

Once you’ve imported, verify your Taboola ID variable is accurate.

Step 5: QA & Publish

Once you’re ready to go live then put GTM into preview mode.

You can navigate the site and place an order to verify your Taboola tags trigger as expected.

Remember that the data layer from step 2 needs to be live on your store in order for the variables – like revenue and order id – to populate.

Compatible Data Sources

Data Layer

Complete data layer for Google Tag Manager including all native events and variables for Shopify.
Learn More


View common integration questions