Ledbury optimized their Meta event tracking practices and increased the quantity and quality of their conversion data.

How did they do it?

The Challenge

The rollout of iOS 17 in 2023 created limitations for tracking conversion events client-side on Apple devices and the Safari browser.

When this rollout happened, Ledbury saw gaps in their Meta event tracking that hindered the performance of their Meta ads.

A significant portion of their target audience uses Apple devices, so there was a dropoff in the quality of events they were able to track after this rollout.

“We saw we weren’t getting awesome event tracking on the Facebook side. We were missing some stuff.” — Paul Watson, Co-founder at Ledbury

The Solution

Ledbury worked with Elevar to implement our server-side Meta integration.

Elevar server-side tracking works around client-side tracking limitations and can deliver +99% conversion accuracy.

“The integration was relatively hands-off. I remember being surprised at how easy it was.” — Paul

Results

After having the Elevar server-side Meta integration installed, Ledbury started seeing an increase in the amount of conversion events they were capturing almost right away.

“A month later, we were seeing a really good feedback loop in terms of the quality of interactions we were getting on the Meta platform. It was learning faster, so we were getting quicker results around campaigns that were launched. It helped us reach decisions faster.” — Paul

A year later, they’re still seeing those results.

Having confirmation about the effectiveness of their Meta campaigns gives them the confidence to invest in more ads.

Today, they’re spending about 90% more year-over-year on the Meta platform than what they were.

The main benefit that Ledbury experienced with the Elevar server-side Meta integration? Data quality.

“We’re able to get the best information possible to these advertising platforms. We can reconcile transaction to transaction across platforms because it’s lined up so nicely in Elevar for us.” — Paul

Ready to replicate Ledbury’s success for your brand?

Take action today – start your free 15-day trial or chat with us to explore how you can set this up and start capturing more conversion events.

Meta is one of our many server-side integrations. We are committed to building tools to help Shopify stores increase sales and leverage customer insights for higher revenue.