Obvi increased their Sendlane abandonment campaign revenue by 34% without updating copy or creative.
How did they do it?
The Challenge
Data privacy changes sharply reduced the number of prospects Obvi was able to reach through their email and SMS channels.
Site visitors and abandoned shopping carts were no longer receiving automated reminder messages.
“Honestly, we figured we were stuck in this new norm where our automated flows could no longer reach the same amount of visitors. We didn’t think a solution was possible until Elevar approached us to fix the problem. We were super excited to test it out and quickly discovered it was the ultimate set it and forget it tool.” – Ash Malwani, CMO at Obvi
The Solution
Traditional tracking scripts depend on 24-hour cookies, but Elevar can recognise returning users to your website beyond this limit. We call this enhanced capability Session Enrichment.
Session Enrichment is automated and designed for ease of use. Elevar integrates seamlessly with your existing email and SMS marketing strategies.
“We didn’t have to touch copy or content. The changes to our tracking methodology replenished the transparency previously lost from the cookie deprecations. Right away, our automated email campaigns were brought back to life.” – Ash
Results
Obvi was able to send an additional 2,668 emails and 943 SMS in less than 4 weeks, thanks to Elevar. Recovering $2,550 in lost revenue!
“The beauty of Elevar’s solution is we saw the results right away.” -Ash
With Elevar’s simple flat rate pricing, Obvi’s measures the overall ROI to be 1300%.
As Obvi continues to scale marketing efforts with higher spend on Meta, TikTok, and onboarding hundreds of new influencers, they anticipate Elevar in the martech stack will produce exponential results.
The highly accurate tracking, extended user retention, and ability to remarket to visitors early in their Obvi journey is a gamechanger.
Ready to replicate Obvi’s success for your brand?
Take action today – start your free 15-day trial or chat with us to explore how you can set this up and start capturing more sales.
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