Google Tag Manager
Download our favorite GTM container recipes for use on your own store. Plus learn tips on how we leverage GTM to it’s fullest.
Guide
GTM Recipe: Scroll Depth Event Tags
This recipe is for creating Universal Analytics Event Tags in Google Tag Manager that tracks customer scroll depth across pages […]
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Guide
GTM Recipe: Video Event Tag
This recipe is for creating Universal Analytics Event Tags in Google Tag Manager for tracking customer interactions with videos on […]
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Blog
How to Use Affiliate Query Parameters in GTM Tags
See how to store inbound affiliate IDs in a GTM variable for use in your own GTM marketing tags in 3 easy steps.
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Blog
How To Configure Lifetime Value & Total Order Count by Channel in GA
With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.
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Blog
How to Store an Affiliate ID in a Cookie via Google Tag Manager
Need to store an affiliate ID sending traffic to your site and use this data in reports to measure their performance?
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Blog
How To Blend Survey Attribution Data with Google Analytics Data
Learn how to blend qualitative and quantitative data from post purchase survey data.
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Blog
Improve Klaviyo Personalization with Custom Events from GTM
Send custom event and user data to your Klaviyo user properties with the help of GTM.
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Blog
How To Configure Google Ads Server Side Conversion Tracking With Shopify
See how to enable Google Ads server side conversion tracking using Shopify and Elevar. Increase tracked conversions by up to 25% in 10 minutes.
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Blog
How to Setup Facebook Custom Event Tracking on Shopify via GTM
Learn how to enrich your Facebook audience data with custom events created via GTM in minutes.
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Blog
Getting Started With Server-Side Tracking in Elevar
Learn how to launch server-side tracking for your Shopify store in minutes.
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Blog
How to Setup Google Tag Manager DataLayer on Recharge
Looking to create the GTM dataLayer for use on your Recharge checkout for your Shopify store? See how!
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Blog
Elevar Tracking Predictions for 2022
To help you prepare your business strategy and goals for 2022, Elevar has prepared tagging, tracking and privacy predictions for you to consider.
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Blog
How to Set Up Google Tag Manager in Shopify — in Minutes
Yes, there is a creative way to implement Google Tag Manager on your Shopify store. See how!
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Blog
GTM Tip: Prevent Duplicate Enhanced eCommerce Events
Follow this tip to prevent duplicate ecommerce data being sent to Google Analytics.
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Blog
How to Implement the New Scroll Depth Trigger in GTM
Implement scroll depth tracking in less than 10 minutes on your site using the new built in variables and triggers in Google Tag Manager!
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Blog
What Are The Benefits To Google Tag Manager for Ecommerce Stores
Learn the major benefits to putting Google Tag Manager to use for your own website. Includes marketing tags, Google Analytics, and site speed optimization.
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Blog
Implement Video Tracking via Google Tag Manager
Use native variables and triggers to push user behavior events to Google Analytics.
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Blog
How Do GTM Tags, Triggers, and Variables Work for eCommerce
Feeling stuck on trying to figure out how tags, triggers, and variables all work together?
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Guide
How To Check If You Have GTM Installed on Your Site
Do you need to check to see if you have Google Tag Manager installed on your website? We’ve got you […]
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Blog
Google Tag Manager Tutorial for Shopify
Learn how to create custom triggers, Shopify’s data layer, and custom event behavior examples.
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Blog
How To Leverage Variables in GTM For eCommerce Stores
Variables broaden the amount of data that you’re collecting in a way that reduces the amount of time and effort it takes vs adding hundreds of tags to your GTM account.
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Guide
GTM Recipe: Cart Pageview Custom Event
This recipe is for creating Universal Analytics Event Tags in Google Tag Manager when customers view a shopping cart page. […]
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Blog
Automate Sitewide Error Tracking with GTM Javascript Trigger
Find conversion killers with built-in error tracking events to help monitor your site.
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Blog
7 Types of Google Tag Manager Triggers for Advanced Event Tracking
Did you know GTM has 7 built in triggers – like video plays and impressions – that you can use to apply to your onsite event tracking?
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Guide
How to Set Up Commission Junction on Shopify via GTM
This guide shows how to set up your Commission Junction affiliate tracking via Google Tag Manager for Shopify stores. This […]
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Blog
How to Find Click Classes in Google Tag Manager
Use the GTM debug console to save you time and help find the right click classes for your triggers.
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Blog
How Event Tracking Can Help Scale Your eCommerce Business
If there is one thing I’ve learned from 15 years in eCommerce it’s that “set it and forget” doesn’t work with analytics and data collection.
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Guide
Facebook Time on Page Custom Event Recipe for GTM
This free Google Tag Manager recipe creates a Time on Page Custom Event for your Facebook Pixel. This time on […]
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Blog
Ultimate eCommerce Content Analytics via Google Analytics & GTM
See how to build content analytics reports and dashboards that you never thought was possible via Google Analytics and GTM.
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Blog
How To Configure Facebook Pixel for CCPA Compliance on Shopify
Learn how to set up CCPA compliance with your Facebook Pixel and Shopify store using Google Tag Manager.
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