Art of Tagging (NEW!)
We’ve released this 25 video course to give back during the COVID-19 outbreak. This is a complete how-to series on maximizing GTM for eCommerce, AdWords, Facebook, and Google Analytics.
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Chapter 1: What Are The Benefits of Google Tag Manager For eCommerce
If you are curious about the benefits of Google Tag Manager and how it can you become more efficient, organized, […]
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Chapter 2: GTM Tags, Triggers, and Variables Overview
Learn how tags, triggers, and variables all work together. The foundation starts with variables – they aren’t as scary as […]
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Chapter 3: 7 Types of Native Triggers in Google Tag Manager
Learn all about 7 native triggers found in Google Tag Manager: what they are, how they function, and where you […]
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Chapter 4: How To Leverage Variables in Google Tag Manager
Four scenarios on how variables can make your life easier when tagging your site – widen the amount of data […]
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Chapter 5: Intro to Google Analytics Event Tracking for eCommerce
What are events, what do they mean, how can we use them towards conversion, and how do we define events?
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Chapter 6: 4 Sources Of Custom Event Data in Google Analytics
How event data gets into your Google Analytics Account.
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Chapter 7: 3 Ways to Create Click Triggers in Google Tag Manager
Let’s dig deeper into click based event tracking and three easy ways for you to create the right trigger to […]
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Chapter 8: 5 Examples of Third Party Features to Tag on Your eCommerce Store
Learn why tagging 3rd party features is just as important as normal site features, plus examples of common 3rd party […]
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Chapter 9: 5 Steps To Tag Your Own Website With Custom Event Tracking
Let’s now go through an evaluation process to take to your own site, allowing you to extract insights on what […]
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Chapter 10: 5 Naming Conventions to Follow for GTM Event Tracking
A few things to think about when you’re coming up with a naming strategy.
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Chapter 11: What Are Built-In Tags in GTM and How Are They Useful
Pre-built tags that come out of the box with Google Tag Manager – What are they? How to use them.
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Chapter 12: 4 Custom HTML Tag Use Cases for eCommerce
Custom HTML tags, and examples of how you can apply these today in your own marketing tagging process.
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Chapter 13: Overview On Custom Templates for Google Tag Manager
How templates are another mechanism to implement technical tracking and protection on your store.
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Chapter 14: 4 Ways to Test and Validate Your Tags Fire in GTM
How to ensure all your marketing tags are sending the right data and firing on the right pages and events […]
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Chapter 15: 4 Types of AdWords Campaigns for eCommerce
Learn about the types of campaigns you can run inside of AdWords.
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Chapter 16: How to Configure Google AdWords Remarketing Tags with GTM
Looking at the types of audience data we can send into our Google AdWords Accounts – 3 main types of […]
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Chapter 17: 5 Types of Remarketing Audience List Customization
After creating your AdWords re-marketing tags and collecting rich event data, we can now look at 5 types of lists […]
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Chapter 18: How to Implement Advanced Conversion Tracking for AdWords
Let’s see how each one of our campaigns are performing.
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Chapter 19: Facebook Pixel Tracking Overview for GTM and Shopify
In this session let’s cover how to test your FB pixel, audience creation, and Shopify vs. GTM setup.
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Chapter 20: How To Implement Advanced Facebook Event Tracking via GTM
Think about the events you set up for Google Analytics behavior event tracking that would be good to view in […]
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Chapter 21: How To Use GTM Event Builder Chrome Extension
Do you wonder about any of these 3 questions.. What are users doing on my site? How do I find […]
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Chapter 22: How To Analyze Google Analytics Event Tracking
Let’s learn how we extract insights out from the data we have created and then apply it to our conversion […]
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Chapter 23: How To Leverage Custom Metrics for Faster Analysis
If you set up events well, they will cover all pages to make it faster.
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Chapter 24: How To Use Google Analytics Segments to Analyze Event Data
How to utilize your events in custom segments within Google Analytics. Let’s look at two examples.
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Chapter 25: How To Fix Common Errors in Event Tracking Data Collection
Common issues we’ve seen that impact data quality and data collection.
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