Marketing Analytics
Learn how to implement marketing analytics to boost your reporting analysis. Plus we’ll show how to apply marketing tactics to boost your eCommerce ROI.
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Marketing Attribution 101 for eCommerce
Learn the basics of marketing attribution for eCommerce and why it’s important for you.
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Social Traffic Sources Fixed with Google Analytics Filters
See how to implement filters and channel grouping settings to clean up messy social traffic sources.
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How to Refund and Cancel Orders in Google Analytics
Learn how to import refund and order reversal data in Google Analytics for more accurate revenue by channel metrics.
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Ultimate eCommerce Content Analytics via Google Analytics & GTM
See how to build content analytics reports and dashboards that you never thought was possible via Google Analytics and GTM.
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Our Top 10 Posts from 2017 + Medium Publishing Analysis
Our before/after experience of publishing on Medium. Oh, and our top 10 posts of 2017.
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How to Setup Google Dynamic Remarketing on Shopify via GTM
Implement your dynamic product remarketing script to automate retargeting campaigns and win back non-converters.
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Combine GTM Product IDs for Facebook Conversion Tags on Magento
See how to use enhanced ecommerce product data and combine SKUs into a single comma separated variable to use in all of your marketing tags on Magento, Shopify, or any platform.
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Shopify Marketing Analytics – Complete How-To Guide
This Shopify specific guide is continually updated with our best practices for common marketing analytics services like Adwords and Facebook.
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Shopify SEO Expert Guide
This guide covers advanced use cases for Shopify SEO to help in your migration to Shopify or long term optimization. Plus see how to prevent duplicate content.
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Preparing for your Ecommerce Holiday or Q4 Season
Are you prepared for the Holiday Season? Most Top 1000 companies start planning for the ecommerce Holiday in July and August. Are you ready?
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How to Build Abandoned Cart Email Campaign Series
Go beyond the single abandoned cart email and into a well executed 3-email series that can prove to be a 60% lift in your cart recovery.
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Google Campaign URL Builder Tips for Marketing Analysis
The good, the bad, and the ugly of marketing campaign tagging. Plus – tips to make analysis even easier.
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