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Optimize your website
Master Shopify analytics and optimization with our how-to guides and learning lessons.
This Shopify specific guide is continually updated with our best practices for common marketing analytics services like Adwords and Facebook.
This guide covers advanced use cases for Shopify SEO to help in your migration to Shopify or long term optimization. Plus see how to prevent duplicate content.
See how to implement Google Optimize and the page flickering snippet on Magento 1 and Magento 2
Learn how to setup your sitewide pixel tracking with custom events and email variables on your Shopify store.
Learn how to hack Shopify’s first-party marketing cookie to use campaign data to personalize your onsite marketing via Google Optimize in 3 easy steps!
Google Tag Manager, gtag, dynamic remarketing, and Enhanced eCommerce setup in minutes on Shopify!
See how to build a complete conversion funnel using GTM & GA to accelerate your onsite optimization.
Use our GTM container to save you time and unlock the full checkout funnel in GA. Works for all Shopify stores.
Do you trust your data? Run through a Google Analytics audit on your Shopify store.
Fix attribution reporting in GA where pay.shopify.com is stealing last-click revenue attribution.
Yes, there is a creative way to implement Google Tag Manager on your Shopify store. See how!
Send custom event and user data to your Klaviyo user properties with the help of GTM.
See how to launch Google Optimize with Shopify in minutes.
Learn how to enrich your Facebook audience data with custom events created via GTM in minutes.
Learn how to create custom triggers, Shopify’s data layer, and custom event behavior examples.
Watch how to update your AdWords remarketing tags to match the new 2019 Google requirements using the GTM Suite for Shopify by Elevar.
Learn how to a/b test your Shopify checkout in 6 easy steps.
Get the recap of our webinar on how to maximize GTM with Shopify including free container downloads and video walkthroughs.
Implement your dynamic product remarketing script to automate retargeting campaigns and win back non-converters.
See how to quickly build custom links to use in emails, landing pages, and more to auto-add products and discounts to the cart.
Learn about product migration and management along with key catalog features important for a smooth migration.
Learn how we built our own Shopify Plus Headless site using Gatsby to achieve blazing site speed.
See how to implement the new AdWords gtag sitewide and gtag conversion snippet in Shopify.
In Part 2, take the deep dive into the “how” of headless Shopify. We’ll go through our project plan, tech stack, build process, and top 10 learning lessons.
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