Giant List of Conversion Optimization Ideas for eCommerce

View 50+ conversion optimization ideas from companies like Rothy’s, Puravida, Stio, Cariuma & Snow. View the what, why, and how to analyze each.

Giant List of Conversion Optimization Ideas for eCommerce

Is your website working hard enough for you in converting new users?

A top notch user experience encompasses so many small interactions on a website. Brands that have this dialed in see the direct lift on conversion rates and AOV.

Ideas are a dime a dozen. But we believe the creativity that brings out the best ideas need a little bit of a spark to get going.

So we put ourselves to the test:

  • Build a giant list of 50+ conversion rate optimization ideas
  • Give context into the “why” it might work
  • Give details on “how” to analyze it
  • Showcase brands to reference`


On this giant list of ideas, you’ll find an array across home, category, product, cart, and checkout pages from companies like Rothy’s, Puravida, Stio, Cariuma & Snow.

Here are some of the purposes behind each idea:

✅ Inspiration – take 10% of an idea and make it 100% yours
✅ What are others in my industry doing?
✅ Give the “Why” and “How to Analyze” each before jumping in. Not all ideas lead to improvements!
✅ Speaking of – not every idea needs to be a home run. A bunch of singles (i.e. small lifts) stack up over time

We’ve sprinkled in ideas we see “win” over and over again along with others that might be a bit out of ordinary.

Want to R&D on some of these ideas?

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Brad Redding

Brad, Founder of Elevar, has lived in eCommerce for nearly 15 years. Today Elevar helps thousands of eCommerce brands like Rothys, Vuori, Cuts Clothing, and Vessi maximize the value of their onsite data collection. He specializes in data analytics and conversion optimization to help brands exceed their business goals.

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