Perfect Keto is a health food brand that helps its customers reach their health goals by providing them with keto snacks and keto supplements made from only clean ingredients. 

The Perfect Keto shop is largely subscription-driven and attracts customers primarily through organic traffic generated by its blog. 

The Challenge

A common scenario:

• Google Analytics was missing 15% of conversions
• Facebook pixel was having issues
• Existing tracking in Google Tag Manager had errors and inconsistencies

In addition to Shopify, Perfect Keto uses Recharge off-site checkout for its subscription purchases. Unfortunately, the Facebook CAPI (Conversion API) is not natively integrated with Recharge thus leaving a key marketing integration lacking the data it requires in the post-iOS14 world.

Perfect Keto wanted to unify their data foundation and make this data available to all marketing channels.

This is where Elevar  came in.

The Solution

The Elevar team worked closely with Perfect Keto (on Elevar’s Advanced Plan) to audit its Google Tag Manager account, Google Analytics, marketing tags, and existing data layer.

Elevar then put into place:

• A unified and site-wide data layer to power all marketing tags
• Server-side integration with Google Analytics
• Conversion API integration with Recharge
• Channel accuracy and tag monitoring

This helped create a single source of truth to feed all Perfect Keto marketing channels with reliable data for advertising and other business decisions.

Results

• 100% of conversions tracked in GA
• 100% of Facebook purchase events tracked