43% of Internet Users Use Adblockers — How This Behavior Impacts Your Data Collection (and what to do about it)
Brad Redding shares stats of ad and tracker blocking technology, what happens to tracking when these tools are enabled, how you can verify the impact yourself, why server-side tracking has grown to combat this, and two customer stories where we quantified their adblocker usage and compared to a server-side GA property.
(01:00) – Adblocker usage stats
(04:20) – Impact of Adblockers on tracking
(08:10) – Is server-side tracking impacted
(11:10) – How Adblockers work & popular types
(15:30) – Quantify Adblocker usage on your own website
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