Attribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ Northbeam
Brad Redding (Connect on LinkedIn and Twitter) and Austin Harrison (Connect on LinkedIn) from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions.
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
(01:30) – Attribution 101
(05:30) – What data dependencies does attribution software have
(09:30) – Why is demand so high for attribution software
(15:00) – Decision making for $40 million brand
(19:00) – Do you still need native pixel tracking?
(26:08) – Attribution software vs data warehousing
(29:20) – Consulting on how to take action