Conversion Tracking Playbook

Data I Look at to Analyze Year Over Year Q4 Performance

19:33 November 22, 2022

Hosted by

Brad Redding , Founder & CEO at Elevar

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Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his process for performing year over year analysis to answer questions like “Why is ____ down compared to last year”, “What trends are impacting our performance?”, “Where should I focus my optimization efforts for the remainder of the year?”. Use these simple frameworks to help you get more out of your Google Analytics data in a limited amount of time

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Also, been loving the podcast. Easily one of my favorite listens each week!

Dylan

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