Conversion Tracking Playbook

Data Warehousing, Extracting Insights from Data Blending, Segmenting iOS Users, and more with Dan LeBlanc @ Daasity

51:06 May 20, 2022

Hosted by

Brad Redding , Founder & CEO at Elevar

Featuring

Dan LeBlanc, Co-Founder & CEO @ Daasity

You can also

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), discuss data warehousing integrity, impact that Dan has seen on Daasity customers from iOS changes, examples of insights that brands have extracted by centralizing data, the role of Google Analytics vs business intelligence dashboards, and the future of data between Elevar and Daasity.

—–
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
—–
Links Referenced:

Also, been loving the podcast. Easily one of my favorite listens each week!

Dylan

Want to be Our Guest?

Tell us more about yourself and why your story should be shared

Become a Guest

More Episodes

Elevar Conversion Tracking podcast – Jim Swift

Conversion Tracking Playbook

Elevar Joins Forces With Buxton: An Interview on Why + What Problem We’re Solving w/Buxton CEO Jim Swift

In this episode Brad Redding, Founder & CEO of Elevar and Jim Swift, CEO of Buxton, discuss the acquisition and […]

Conversion Tracking Playbook

Protecting Brand Equity + How To Properly Seed Influencers + Rapid Fire CRO Tips w/Jacob Hagberg of Sky Diamond

Brad Redding is joined by Jacob Hagberg, CDO of Sky Diamond Elite, to share his unique experiences working with Fashion […]

Conversion Tracking Playbook

How Much Traffic is iOS17 Impacting So Far + GA4 Reporting Quirks + Youtube Legal Fight in Europe

Brad and Jon catch up on a variety of topics including GA4 reporting quirks to be aware during holiday analysis, […]

Conversion Tracking Playbook

Who Crushed Holiday Last Year (and why) + Progressive Profiling Email Signups w/Klaviyo + How To Convert Window Shoppers w/Ben Zettler

Today’s episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. […]

conversion tracking playbook

Conversion Tracking Playbook

10 Conversion Tracking Tips to Ensure Accurate Tracking + Improvement in Site Speed for Q4

We’re back after a 2 week hiatus as we prepped for our Elevar Summit 2023! In this episode you’ll hear […]

conversion tracking playbook

Conversion Tracking Playbook

How Tracking Works in The New One Page Checkout for Shopify

Learn about the step by step tracking nuances of Shopify’s new One Step Checkout with Brad Redding (Founder & CEO […]

Conversion Tracking Playbook

BFCM Opportunity Segments to Market To + Inventory Fallback Planning with Alex Romac @ Tydo

Brad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that […]

Conversion Tracking Playbook

How To Build Real-Time Reports in Looker Studio with Your GA4 Data with Stockton Fisher

A special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and […]

Elevar Conversion Tracking podcast – Mohammed Hedadji

Conversion Tracking Playbook

Crossroads of Privacy and Performance Marketing + Walled Gardens + Privacy Impact on Media with Mohammed Hedadji from Nodus

Today’s episode features Brad Redding and Mohammed Hedadji talking about the crossroads of privacy and performance marketing. In this episode […]

Conversion Tracking Playbook

5 CRO Tips for BFCM + User Testing Research Ideas + CRO Deep Dive with Laura Stude @ Surefoot

Brad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion […]

Brad and Adam

Conversion Tracking Playbook

How Better Gifting Experiences Drives More Revenue + Smart SMS Automations + CAC vs MER Analysis with Adam Sharon-Zipser from Elephant Room

Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead […]

Conversion Tracking Playbook

GA4 for Big Query: What’s the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken

Brad Redding, Founder & CEO @ Elevar, and Jon Cairo, Lead Solutions Engineer, discuss their takeaways from an interview with […]

conversion tracking playbook

Conversion Tracking Playbook

“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the term signal and specifically what signal […]

Conversion Tracking Playbook

How D2C Brands Can Start Podcasting to Drive Community and Conversions w/Kurt Elster (plus his hidden gems of Shopify apps)

Host of The Unofficial Shopify Podcast, Kurt Elster, joins Brad Redding to share his insights on how D2C brands & […]

conversion tracking playbook

Conversion Tracking Playbook

Brad on the Hot Seat: Listen to a Live Q&A Grilling from Nevin Jethmalani on All Things Tracking & Elevar

In this new and unique episode format, one of our regular listeners and Elevar partner, Nevin Jethmalani of The Bondchain […]

Conversion Tracking Playbook

2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler

We have a special 2-time guest, Ben Zettler (LinkedIn and Twitter), join the show to discuss new skills his top […]

Conversion Tracking Playbook

100K Spend/Day Myths from Big Ad Accounts with Nigel Thomas

Brad Redding (Founder & CEO of Elevar) is joined by Nigel Thomas (CEO of Alpha Inbound) to talk about the […]

Conversion Tracking Playbook

iOS17 Link Tracking Protection — What It Is, What It Means for Shopify Brands, and What To Do About It

Brad Redding and Jon Cario discuss the new iOS17 announcement around Link Tracking Protection and the impact this has on […]

Conversion Tracking Playbook

Deep Dive with Simo Ahava on Intersection of Technical & Marketing Skills, Future of Webkit’s Impact on Tracking, and Listener Questions

Brad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding — no GA4 talk on […]

Conversion Tracking Playbook

Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking

The Elevar Product Crew — Brad Redding, Jon Cairo, and Jerica Krakowski — answer 101 questions about client vs server-side […]

Conversion Tracking Playbook

What Is Facebook’s New Dataset in Events Manager + What Data Facebook Really Wants to Help You Lower CPMs

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook’s new Dataset UI in Events Manager […]

Conversion Tracking Playbook

How Click Ad Fraud Wastes Millions in Spend & What To Do About It w/Dr Augustine Fou

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine […]

conversion tracking playbook

Conversion Tracking Playbook

How ChatGPT Automated Data Analysis Will Blow Your Mind via Copilot in Microsoft Clarity

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Ravi Yada […]

conversion tracking playbook

Conversion Tracking Playbook

Will the New Safari 16.4 Impact Your Marketing like iOS14?

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares thoughts on Safari 16.4 and the impact from the latest […]

conversion tracking playbook

Conversion Tracking Playbook

Q&A: Microsoft Clarity Automated Analysis AI + GTM in Shopify Web Pixel + GA4 vs UA Reporting with Jon Cairo

Brad Redding has three-time guest Jon Cairo on to talk about Microsoft’s potential plans for Clarity automated data analysis, how […]

conversion tracking playbook

Conversion Tracking Playbook

7 ChatGPT Examples for Data Analysts and CRO Strategists + Shopify’s GTM Web Pixel Integration

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks through 7 ChatGPT prompts he used to test out results […]

conversion tracking playbook

Conversion Tracking Playbook

5 CRO & Data Analysis Tips + Elevar Index Benchmarks

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 specific examples of onsite conversion optimization improvements and the […]

conversion tracking playbook

Conversion Tracking Playbook

Link Attentive Signups to Klaviyo Shopping Activity to Improve Performance + New Headless & Non-Shopify Tracking Support

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), shares a tip on ensuring Attentive signups and Klaviyo activity is […]

conversion tracking playbook

Conversion Tracking Playbook

Learn The Power of Analytics Reporting Automation via BigQuery with Gabriel Freeman

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Gabriel Freeman, Founder of GLC Analytics (Connect on LinkedIn) perform a […]

conversion tracking playbook

Conversion Tracking Playbook

Google’s New “iOS 14” Rollout + Shopify Sunsetting checkout.liquid and Order Status Page Scripts

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about Android’s new “iOS-like” privacy rollout and the impact on […]