Why Google Ads Performance Max is Great, GA Data for Facebook Performance Analysis, and more with Andrew Faris

Andrew Faris, Host of the eCommerce Playbook podcast (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to discuss Andrew’s methodology for Facebook attribution analysis using Google Analytics and Facebook data, tracking issues he sees cause issues in platform, and why Google Ads Performance Max is crushing it today.

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Links Referenced:

eCommerce Playbook Podcast

Andrew’s podcast episode with Taylor Holiday @ CTC

Common Thread Collective

[email protected] (reach out for the GA vs Facebook templates!)

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And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!