Conversion Tracking Playbook

GTM Server-Side Container Benefits, Challenges, and Responsibilities

23:53 March 7, 2022
Hosted by

Brad Redding, Founder & CEO @ Elevar

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Brad Redding (Connect on LinkedIn and Twitter) discusses the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM.

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:
(00:30) – Difference of web vs server-side container
(03:45) – Benefits to server-side containers
(10:40) – Your responsibilities of owning a server-side container
(15:30) – 4 alternatives to GTM server-side container (for server-side tracking)
(18:00) – Pro’s and Con’s

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Links:
https://www.getelevar.com/

What Is Server Side Tagging

PS: I have been loving “Guess The Test” and the podcast! I’ve recommended both to a few colleagues.

Rob

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