GTM Server-Side Container Benefits, Challenges, and Responsibilities

Brad Redding (Connect on LinkedIn and Twitter) discusses the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM.

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Show Notes:
(00:30) – Difference of web vs server-side container
(03:45) – Benefits to server-side containers
(10:40) – Your responsibilities of owning a server-side container
(15:30) – 4 alternatives to GTM server-side container (for server-side tracking)
(18:00) – Pro’s and Con’s

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Links:
https://www.getelevar.com/

https://www.getelevar.com/guides/server-side-tagging/overview/