How To Double Your Conversion Rate in 100 Days + 7 Email Optimization Tactics w/Ben Zettler
Brad Redding and Ben Zettler break down a process they’d take if they were tasked with doubling an eCommerce brand’s conversion rate in 100 days. They’ll discuss user testing, onsite CRO, price testing, Youtube strategies, and dig deep into 7 high performing email growth optimizations.
(04:00) – User research and talking to customers
(12:40) – Optimizing email flows and campaigns with 7 amazing examples
(28:00) – Fixed vs discount price testing
(32:00) – SMS optimization and merging with Email flows
(42:00) – Facebook, IG, YouTube, TOFU
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.