Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox

Brad Redding (Connect on LinkedIn and Twitter) and Co-Founder & CEO of Rockerbox, Ron Jacobson (Connect on LinkedIn), go deep into the world off OTT, CTV, podcast, and other data & attribution lessons that brands like Rothys, FIGS, and other Rockerbox customers are solving for. Plus you’ll learn what to think about when starting to move marketing budgets outside of Facebook and Google.

Show Notes:
(01:30) – Rockerbox 101
(03:20) – What do in-house data teams look like
(08:50) – What happens beyond measuring Facebook and Google
(15:00) – Expect data to be taken away
(17:50) – OTT insights to action
(23:00) – What can go wrong
(28:10) – Only the paranoid survive
(32:10) – Do UTMs work for just FB and Google

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Links Referenced:

https://www.getelevar.com/

https://www.rockerbox.com/

Google Sheets Starter Pack from Rockerbox