Conversion Tracking Playbook

Post-Purchase Upsell Tracking on Shopify: Setup to Go Live to Platform Data Analysis in GA, Facebook, and Google Ads

32:36 May 23, 2022
Hosted by

Brad Redding , Founder & CEO at Elevar

Featuring

Jerica Krakowski, Technical Product Manager @ Elevar

You can also

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Jerica Krakowski, Technical Product Manager @ Elevar (Connect on LinkedIn), talk all about post-purchase conversion tracking on Shopify. You’ll learn about primary vs upsell purchase event considerations, client-side vs server-side considerations, step by step go live process, Shopify plus vs non-plus considerations, and known limitations and issues with the post-purchase tracking setting.

—–
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
—–
Links Referenced:

Post Purchase Setup Doc by Elevar

Rebuy

Carthook

Zipify

PS: I have been loving “Guess The Test” and the podcast! I’ve recommended both to a few colleagues.

Rob

Want to be Our Guest?

Tell us more about yourself and why your story should be shared

Become a Guest

More Episodes

Conversion Tracking Playbook

Global-E Checkout Tracking, Facebook Ads Over-Reporting, Headless Data Layer Testing, and 7 More Recent Customer Questions

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 10 real-life examples of tracking questions, issues, […]

Listen
Conversion Tracking Playbook

Conversion Copywriting Tips + AI Copy + Adapting Copy to Market Conditions + Analyzing Email Performance w/Nikki Elbaz

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and guest Nikki Elbaz (Connect on LinkedIn and […]

Listen
Conversion Tracking Playbook

6 Ideas For How To Market in a Downturn + Predictions on BFCM Holiday Sales

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down Harvard Business Review’s guide on How To Market in […]

Listen
Conversion Tracking Playbook

Twitter & GA4 Tracking Updates + The What, Why, and How of Consent Management

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick news on announcements from Twitter and […]

Listen
Conversion Tracking Playbook

Biggest CRO Wins & Failures, Data Analysis Tips, Brand Building Systems with Chase Clymer of Honest eCommerce

Chase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye (Connect on Twitter) joins Brad Redding, Founder […]

Listen
Conversion Tracking Playbook

Why Google Ads Performance Max is Great, GA Data for Facebook Performance Analysis, and more with Andrew Faris

Andrew Faris, Host of the eCommerce Playbook podcast (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect […]

Listen
Conversion Tracking Playbook

5 Examples of Creating & Analyzing Funnels Using GA4 and Universal Analytics Custom Segments

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify […]

Listen
Conversion Tracking Playbook

How To Split Subscription vs One-Time Purchase Conversions for GA and Facebook + Installing Google Optimize for Speed

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares how to split subscription vs one-time purchase conversion tracking for […]

Listen
Conversion Tracking Playbook

3 Facebook Pixel Tracking Issues: Spam Events, Under-Reporting of CAPI Events, $0 Conversion Value

Brad Redding, Founder & CEO @ Elevar shares 3 tracking issues with the Facebook Pixel that are impacting Elevar customers […]

Listen
Conversion Tracking Playbook

Why Attribution Can Break on Custom Landing Page Funnels that Live on Subdomains + Options to Fix

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the most common tracking issues we see […]

Listen
Conversion Tracking Playbook

TikTok Deprecated Events, Snapchat CAPI Release, Klaviyo Tracking API Updates, and the new Google Tag

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the latest tracking and marketing updates with […]

Listen
Conversion Tracking Playbook

Google Ads Enforcing Consent in EU (or risk suspension), Real-Time Reporting in GA is History, and GA4 Reporting Updates

Brad Redding, Founder & CEO @ Elevar shares whats new in the world of tracking from the past few weeks. […]

Conversion Tracking Playbook

Post-Purchase Upsell Tracking on Shopify: Setup to Go Live to Platform Data Analysis in GA, Facebook, and Google Ads

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Jerica Krakowski, Technical Product Manager @ Elevar […]

Listen
Conversion Tracking Playbook

Data Warehousing, Extracting Insights from Data Blending, Segmenting iOS Users, and more with Dan LeBlanc @ Daasity

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), discuss […]

Listen
Conversion Tracking Playbook

How To Measure Instagram vs TikTok New Customer Acquisition + Goal Oriented OKR Setting w/Dan @ Datasmith

Brad Redding (Connect on LinkedIn and Twitter) and Dan Hansfield (Connect on LinkedIn) of Datasmith dig into goal oriented tracking […]

Listen
Conversion Tracking Playbook

How To Double Your Conversion Rate in 100 Days + 7 Email Optimization Tactics w/Ben Zettler

Brad Redding and Ben Zettler break down a process they’d take if they were tasked with doubling an eCommerce brand’s […]

Listen
Conversion Tracking Playbook

5 Types of A/B Test Experiments That Anyone Can Implement Today (no tech experience required)

Brad Redding shares 5 types of A/B Test Experiments that anyone can implement in minutes. You’ll learn how to implement […]

Listen
Conversion Tracking Playbook

An Inside Peek Into Day to Day Issues that Elevar Customers Face in Tracking Implementations

In this unique episode, Brad Redding shares notes from Elevar’s internal daily customer success sync to provide more insight into […]

Listen
Conversion Tracking Playbook

How Does Conversion Tracking Compare to Other Attribution & Analytics Solutions

Brad Redding shares the 4 most common marketing technologies that Elevar customers share – conversion tracking, attribution, survey, and business […]

Listen
Conversion Tracking Playbook

43% of Internet Users Use Adblockers — How This Behavior Impacts Your Data Collection (and what to do about it)

Brad Redding shares stats of ad and tracker blocking technology, what happens to tracking when these tools are enabled, how […]

Listen
Conversion Tracking Playbook

Top 6 A/B Test Experiments of All-Time + Brand CRO Operating System + Leveraging Exit Intent Survey Data

Brad Redding and Elevar’s Lead CRO Strategist, Kirby Crook share their top 6 a/b test experiments of all time. Plus […]

Listen
Conversion Tracking Playbook

12 Reasons Why Facebook Under or Over Reports Conversions in Ads Manager

Brad Redding (Connect on LinkedIn and Twitter) shares 12 reasons why he sees Facebook under or over reporting conversions. Details […]

Listen
Conversion Tracking Playbook

How To Set-Up Google Analytics & Marketing Pixels for Brands With Multiple International Websites

Brad Redding (Connect on LinkedIn and Twitter) shares recommendations on how to configure tracking for Google Analytics, GA4, Facebook, Google Ads, and other […]

Listen
Conversion Tracking Playbook

My 5 Step Data Analysis Process I Use To Uncover CRO Opportunities in Google Analytics

Brad Redding (Connect on LinkedIn and Twitter) shares his 5 step data analysis process he uses when looking for areas of opportunities in […]

Listen
Conversion Tracking Playbook

3 A/B Test Experiments to Run On eCommerce Homepages Using Event Tracking Insights

Brad Redding (Connect on LinkedIn and Twitter) shares how to get started with event tracking on your main navigation and homepage. Plus you’ll […]

Conversion Tracking Playbook

Measuring Beyond Facebook & Google, In-House Data Teams, and How The Paranoid Survive with Ron Jacobson @ Rockerbox

Brad Redding (Connect on LinkedIn and Twitter) and Co-Founder & CEO of Rockerbox, Ron Jacobson (Connect on LinkedIn), go deep into the world off […]

Listen
Conversion Tracking Playbook

10 Things I Think About the GA4 and Universal Analytics Announcement from Google Analytics

Brad Redding (Connect on LinkedIn and Twitter) shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of […]

Listen
Conversion Tracking Playbook

Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs

Brad Redding (Connect on LinkedIn and Twitter) and Matt Bahr (Connect on LinkedIn and Twitter) from EnquireLabs go deep into the data weeds on blending survey […]

Listen
Conversion Tracking Playbook

Why Brands Should Consider Sending Offline Conversions to Marketing Channels

Brad Redding (Connect on LinkedIn and Twitter) talks about why there was a rush to use Offline Conversion API for Facebook, what other […]

Listen
Conversion Tracking Playbook

Attribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ Northbeam

Brad Redding (Connect on LinkedIn and Twitter) and Austin Harrison (Connect on LinkedIn) from Northbeam discuss why demand is so high for attribution solutions, […]

Listen