How To Reduce CPMs & Improve Signals Sent To Facebook + How To Let Creative Dictate Targeting w/Maurice Rahmey
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) is joined by Maurice Rahmey, Co-Founder of Disruptive Digital and 5 Year Facebook Alum (Connect on LinkedIn) to talk advanced Facebook data collection tactics, creative optimization, and thinking beyond the click. Learn a unique perspective on how creative can dictate targeting and scaling by letting machines do their thing.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.Links from episode:
– Connect with Maurice on LinkedIn
– Native Shopify FB Integration Issues
And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!