Conversion Tracking Playbook

Shopify’s New Pixel & Web Pixel API Feature Release — What It Means For Your Tracking

24:18 October 5, 2022
Hosted by

Brad Redding , Founder & CEO at Elevar

You can also

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks all about the new Shopify Pixels feature just released for all Shopify Plus and Non-Plus merchants. The Web Pixel API is part of the larger ongoing rollout of the new faster and optimized checkout from Shopify. If you currently rely on adding tracking into the checkout.liquid file or use Google Tag Manager inside checkout this is a must-listen.

—–

We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.

—–

Links:

Shopify Pixels

Shopify Changelog

Upgrade Options for Existing Customers

—–

And if you’re new to Elevar, Elevar automates  server-side conversion tracking for Shopify. Check us out!

PS: I have been loving “Guess The Test” and the podcast! I’ve recommended both to a few colleagues.

Rob

Want to be Our Guest?

Tell us more about yourself and why your story should be shared

Become a Guest

More Episodes

Conversion Tracking Playbook

5 CRO Tips for BFCM + User Testing Research Ideas + CRO Deep Dive with Laura Stude @ Surefoot

Brad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion […]

Listen
Conversion Tracking Playbook

How Better Gifting Experiences Drives More Revenue + Smart SMS Automations + CAC vs MER Analysis with Adam Sharon-Zipser from Elephant Room

Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead […]

Listen
Conversion Tracking Playbook

GA4 for Big Query: What’s the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken

Brad Redding, Founder & CEO @ Elevar, and Jon Cairo, Lead Solutions Engineer, discuss their takeaways from an interview with […]

Listen
Conversion Tracking Playbook

“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the term signal and specifically what signal […]

Listen
Conversion Tracking Playbook

How D2C Brands Can Start Podcasting to Drive Community and Conversions w/Kurt Elster (plus his hidden gems of Shopify apps)

Host of The Unofficial Shopify Podcast, Kurt Elster, joins Brad Redding to share his insights on how D2C brands & […]

Listen
Conversion Tracking Playbook

Brad on the Hot Seat: Listen to a Live Q&A Grilling from Nevin Jethmalani on All Things Tracking & Elevar

In this new and unique episode format, one of our regular listeners and Elevar partner, Nevin Jethmalani of The Bondchain […]

Listen
Conversion Tracking Playbook

2023 vs 2022 Marketing Playbook Comparison + Facebook Ad Tips + Skills Needed to Win in 2023 w/Ben Zettler

We have a special 2-time guest, Ben Zettler (LinkedIn and Twitter), join the show to discuss new skills his top […]

Listen
Conversion Tracking Playbook

100K Spend/Day Myths from Big Ad Accounts with Nigel Thomas

Brad Redding (Founder & CEO of Elevar) is joined by Nigel Thomas (CEO of Alpha Inbound) to talk about the […]

Listen
Conversion Tracking Playbook

iOS17 Link Tracking Protection — What It Is, What It Means for Shopify Brands, and What To Do About It

Brad Redding and Jon Cario discuss the new iOS17 announcement around Link Tracking Protection and the impact this has on […]

Listen
Conversion Tracking Playbook

Deep Dive with Simo Ahava on Intersection of Technical & Marketing Skills, Future of Webkit’s Impact on Tracking, and Listener Questions

Brad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding — no GA4 talk on […]

Listen
Conversion Tracking Playbook

Client vs Server-Set Cookies, User IDs & How They Work, Future of Conversion Tracking

The Elevar Product Crew — Brad Redding, Jon Cairo, and Jerica Krakowski — answer 101 questions about client vs server-side […]

Listen
Conversion Tracking Playbook

What Is Facebook’s New Dataset in Events Manager + What Data Facebook Really Wants to Help You Lower CPMs

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook’s new Dataset UI in Events Manager […]

Listen
Conversion Tracking Playbook

How Click Ad Fraud Wastes Millions in Spend & What To Do About It w/Dr Augustine Fou

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine […]

Listen
Conversion Tracking Playbook

How ChatGPT Automated Data Analysis Will Blow Your Mind via Copilot in Microsoft Clarity

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Ravi Yada […]

Listen
Conversion Tracking Playbook

Will the New Safari 16.4 Impact Your Marketing like iOS14?

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares thoughts on Safari 16.4 and the impact from the latest […]

Listen
Conversion Tracking Playbook

Q&A: Microsoft Clarity Automated Analysis AI + GTM in Shopify Web Pixel + GA4 vs UA Reporting with Jon Cairo

Brad Redding has three-time guest Jon Cairo on to talk about Microsoft’s potential plans for Clarity automated data analysis, how […]

Listen
Conversion Tracking Playbook

7 ChatGPT Examples for Data Analysts and CRO Strategists + Shopify’s GTM Web Pixel Integration

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks through 7 ChatGPT prompts he used to test out results […]

Listen
Conversion Tracking Playbook

5 CRO & Data Analysis Tips + Elevar Index Benchmarks

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 specific examples of onsite conversion optimization improvements and the […]

Listen
Conversion Tracking Playbook

Link Attentive Signups to Klaviyo Shopping Activity to Improve Performance + New Headless & Non-Shopify Tracking Support

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), shares a tip on ensuring Attentive signups and Klaviyo activity is […]

Listen
Conversion Tracking Playbook

Learn The Power of Analytics Reporting Automation via BigQuery with Gabriel Freeman

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Gabriel Freeman, Founder of GLC Analytics (Connect on LinkedIn) perform a […]

Listen
Conversion Tracking Playbook

Google’s New “iOS 14” Rollout + Shopify Sunsetting checkout.liquid and Order Status Page Scripts

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about Android’s new “iOS-like” privacy rollout and the impact on […]

Listen
Conversion Tracking Playbook

The Evolution of Elevar: Where We Started and How We Adapt With Our Customer Needs

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) joins the eCommentary Podcast with Andy Gray to discuss the evolution […]

Listen
Conversion Tracking Playbook

Measurement Do’s and Don’ts for Brands Selling in EU + Shopify Markets + D2C Risk Assessment

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) is joined by Mikko Rekola (Connect on LinkedIn), Chief Evangelist at Woolman […]

Listen
Conversion Tracking Playbook

How To Reduce CPMs & Improve Signals Sent To Facebook + How To Let Creative Dictate Targeting w/Maurice Rahmey

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) is joined by Maurice Rahmey, Co-Founder of Disruptive Digital and 5 […]

Listen
Conversion Tracking Playbook

New Facebook Pixel Changes + New Shopify Thank You Page + Trends on CCPA and GDPR Consent Usage

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares feedback on recent reports regarding Facebook Pixel changes and tracking […]

Listen
Conversion Tracking Playbook

4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Anthony Morgan, Founder @ Enavi (Connect on LinkedIn) talk about how […]

Listen
Conversion Tracking Playbook

How To Configure & Extract Insights From Your Data Stack with Andrew Campbell @ OpenStore

Brad Redding and and Jon Cairo from Elevar host special guest Andrew Campbell, Head of Data Science at OpenStore, to […]

Listen
Conversion Tracking Playbook

Shopify’s Native GA4 Release + 2 Trends We’re Seeing Going Into 2023

Brad Redding, Founder & CEO @ Elevar shares a few quick updates on GA4, why December 17th is such a […]

Listen
Conversion Tracking Playbook

Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs

Brad Redding, Founder & CEO @ Elevar and Jon Cairo, Lead Solutions Engineer @ Elevar, go back to the basics […]

Listen
Conversion Tracking Playbook

Data I Look at to Analyze Year Over Year Q4 Performance

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his process for performing year over year analysis to answer […]

Listen