Conversion Tracking Playbook

How To Split Subscription vs One-Time Purchase Conversions for GA and Facebook + Installing Google Optimize for Speed

13:46 June 24, 2022

Hosted by

Brad Redding, Founder & CEO @ Elevar

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Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues.

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links Referenced:Splitting subscription vs one-time purchases via GTM

Selling Plans for Shopify (subscription liquid variables)

Facebook Subscribe event

How to Set Up Google Optimize on Shopify

Google Optimize sync vs async

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And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Also, been loving the podcast. Easily one of my favorite listens each week!

Dylan

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