Conversion Tracking Playbook

TikTok Deprecated Events, Snapchat CAPI Release, Klaviyo Tracking API Updates, and the new Google Tag

19:36 June 3, 2022

Hosted by

Brad Redding , Founder & CEO at Elevar

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Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the latest tracking and marketing updates with your most critical marketing channels. Highlights include Google Marketing Live announcements, Snapchat CAPI, Klaviyo native app updates, and TikTok deprecated events.

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links Referenced:

TikTok Standard Events

Klaviyo API Updates
Klaviyo App Embed Updates (product view event)

Google Marketing Live updates via Wordstream

Elevar GA4 Webinar Signup

PS: I have been loving “Guess The Test” and the podcast! I’ve recommended both to a few colleagues.

Rob

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