Conversion Tracking Playbook

Why Brands Should Consider Sending Offline Conversions to Marketing Channels

09:56 March 17, 2022
Hosted by

Brad Redding, Founder & CEO @ Elevar

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Brad Redding (Connect on LinkedIn and Twitter) talks about why there was a rush to use Offline Conversion API for Facebook, what other Offline Conversions to consider from Shopify channels, the potential future of purchase behavior happening outside of normal flow, and why you should consider sending these conversions to marketing channels via server-side APIs.

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:

This is quick episode on:

– Offline conversions API for Facebook post iOS
– Defining offline conversions in Shopify channel reports
– Why some brands may want these conversions that happen outside of the online store sent to each channel

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Links Referenced:

https://www.getelevar.com/

PS: I have been loving “Guess The Test” and the podcast! I’ve recommended both to a few colleagues.

Rob

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