Why Brands Should Consider Sending Offline Conversions to Marketing Channels
Brad Redding (Connect on LinkedIn and Twitter) talks about why there was a rush to use Offline Conversion API for Facebook, what other Offline Conversions to consider from Shopify channels, the potential future of purchase behavior happening outside of normal flow, and why you should consider sending these conversions to marketing channels via server-side APIs.
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This is quick episode on:
– Offline conversions API for Facebook post iOS
– Defining offline conversions in Shopify channel reports
– Why some brands may want these conversions that happen outside of the online store sent to each channel