Conversion Tracking Playbook

Will the New Safari 16.4 Impact Your Marketing like iOS14?

17:39 April 14, 2023

Hosted by

Brad Redding, Founder & CEO @ Elevar

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Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares thoughts on Safari 16.4 and the impact from the latest Webkit rollout that targets solutions extending cookie expiration. How does it impact Meta advertising? Is it worse than iOS14? Will it impact your own tracking? Listen in to hear Brad’s thoughts. Plus read our quick guide referenced below on Cookie Expiry overview!

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Elevar’s overview on Cookie Expiry and how it works

Simo Ahava Post

Webkit

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And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Also, been loving the podcast. Easily one of my favorite listens each week!

Dylan

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