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Guess The Test

Does a “Nike” Style Product Page Grid Win on Desktop?

6:43 March 11, 2022
Hosted by

Kirby Crook, Lead CRO @ Elevar

Featuring

Brad Redding, Founder & CEO @ Elevar

In this Guess The Test Episode, learn how this desktop experiment on product pages performed.

The old product page style (single image) vs the new style that Nike introduced on their product pages (grid of 4 images above the fold).

The results (watch the video to see which variation won!):

8.5% increase in revenue per visitor
17% increase in conversion rate at 94% statistical significance

Also, been loving the podcast. Easily one of my favorite listens each week!

Dylan

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