Server side tagging moves your marketing tags from browser-based “pixels” that slow down websites and are susceptible to inaccurate data to a secure API based environment that you have full control over.
In just 10 days you will have your own Google Tag Manager Server Side container that collects data from your Shopify store that is ready to send to your Facebook Conversions API and Google Analytics property. Our 10 day challenge kicks off on Monday, September 28th.
No Questions Asked Money Back Guarantee
Mark Duffy, Owl Labs
Don’t worry if you aren’t familiar with server side tagging yet. We’ll guide you through the challenge of creating your own process to match your marketing tag needs.
The short answer is – yes!
Chances are you might already experience missing conversions in Facebook, or attribution issues in Google Analytics.
As browsers continue to evolve, server side tagging will fast become a must-have.
In the first part of the challenge you’ll:
With the end goal of more accurate, consistent data sent to Facebook (and other channels), your server container needs the data required for each conversion tag.
Part 2 of the challenge shows different approaches to sending your Shopify store data to your server side container using Elevar or a DIY approach. This includes:
In part 3 of this challenge you will:
The last part of the challenge will be:
In addition to the daily bite-sized tasks to complete, you’ll have free access to all of our tools and integrations to help speed up your tagging process for the duration of the challenge. You can then stay on our free or paid plan depending on your needs.
We’ll power you up with our Chrome Extension to quickly add tracking to your website that can feed into your server side container. Plus you’ll get over 30 FREE pre-built tag recipes for GTM.
Your GTM container will be enhanced with data layer error monitoring so you’ll know when something breaks that impacts your marketing tags or conversion tracking.
We pride ourselves on providing 6 star customer support. Have questions along the way that our videos or docs don’t cover? We’ve got your back.
As an official Shopify Plus partner, we power tagging and onsite analytics data collection for amazing brands and marketing teams across the world.
Everything in Challenge, plus:
We have 50 spots available where we will handle all of the setup for you. The cost for this is $2,500. If you’re interested in this please email [email protected] to reserve your spot. We’ll share more details with you then.
Yes. If you are not happy with the challenge for any reason let us know and we’ll refund the full $95. The $2,500 plan has a 30 day money back guarantee.
Technically, no. However it’s highly recommended as we’ll be referencing tools (like our Chrome Extension) to tag your website for your SS container. Plus all of the daily challenge content will be hosted in your Elevar account as well.
All of our material and data integrations are set up for Shopify. If you (as a business owner, marketer, or analyst) struggle with data quality or tagging issues then we highly recommend this for you.
You aren’t locked into a monthly plan with this challenge. However there will be certain features that we’ll go through during the 10 days that are only available on our monthly plans which start at $50/month. But this is all about getting you up to speed with server side tagging.
All of our plans include the data layer and data layer support, pre-built tag library, Chrome Extension for behavior tag management, data layer error monitoring, and our server side container integrations.
If you are a PRO or one year deal promo customers then contact [email protected] for free enrollment in this challenge.
Yep! You can view all of our demos here. You can also book a demo with us to ask any questions.
No it’s not. But it has clear benefits: 1) moves third party scripts off of your website 2) improves privacy and security of your data collection 3) helps you control cookie management for tracked users instead of having browsers wipe these out after 7 days (impacting campaign attribution) and 4) improving revenue and order accuracy