Facebook CAPI.
One Challenge.

With iOS14 adding to attribution and remarketing tracking headaches, Elevar is helping Shopify brands fight back and kickstart 2021 by improving accuracy of tags and conversion tracking.

In just 5 days you will implement the server side tagging we tested with 24 brands in Q4. Your GTM container will collect 1st party user behavior data from your Shopify store and send to the Facebook Conversions API, GA, and more.

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Starts January 13th

5 Day Server Side Tagging Challenge

$95 One-Time Fee

This challenge is designed to help launch your own server side tagging by focusing on one specific task per day to collect and send data server side. If you are searching for more reliable conversion tracking methods and want to fight back against iOS14 changes then this is for you.
Sign Up For Challenge

No Questions Asked Money Back Guarantee

  • Learn Server Side (SS) Tagging Pro's and Con's
  • SS Container Setup & Configuration
  • Data Layer & Event Tracking for SS Tags
  • Data Layer Error Monitoring
  • Facebook Conversion API Setup
  • GA4 Google Analytics Property Setup

Additional Challenge Support:

  • Daily Instructional Videos
  • Complete How-To Docs
  • Private FB Group for Challenge
  • Optional "Done For You" Plan

“We are seeing a 9% increase in amount of conversions captured.”

Judd Nolan, GoBros, shared in Shopify Plus Facebook Group

How Will This Work?

Don’t worry if you aren’t familiar with server side tagging. We’ll guide you (or your team) through the challenge of creating your own process to match your marketing tag needs.

"Do I need server side tags?"

The short answer is – yes!

Chances are you might already experience missing conversions in Facebook, or attribution issues in Google Analytics.

The massive changes that browsers are making – like Safari ITP, iOS14, and cookie policy changes – are negatively impacting data collection you’ve historically relied on.

As browsers continue to evolve, server side tagging will fast become a must-have.


Send data to your server side container

The end goal is more accurate, consistent data sent to Facebook, GA, etc.

Your server container needs the data required for each conversion tag (not just purchases).

You’ll see how Elevar helps enable a sitewide data layer that sends key events and user behavior data to your own server side container. This includes:

  • Standard events like product view and add to carts
  • Purchase events
  • Custom behavior events (like email signups or quizzes)
  • Customer data w/consent
  • GA4 events

Launch Facebook CAPI in minutes

We make it simple to launch your sitewide Facebook Conversion API implementation.

And Elevar supports events like Product View, Add to Cart, etc. Not just purchases (native Shopify only supports purchases).

  • Launch CAPI in parallel with your existing FB pixel
  • See how to manage your 8 conversion events
  • Implement your advanced matching data for Facebook

Kickstart 2021 With Expert Tagging and Conversion Tracking

In less than 10 days you’ll knock out tagging and tracking implementations that can take months. Plus you’ll be setup with automated data layer error monitoring to protect your investment.

Pre-Built Containers

You’ll receive all of the required containers for your web and server side Google Tag Manager containers. These are pre-configured to Elevar 2.0.

24/7/365 Monitoring

Your GTM container will be enhanced with data layer error monitoring so you’ll know when something breaks that impacts your marketing tags or conversion tracking.

6 Star Support

With 57 out of 59 5 star reviews, we pride ourselves on 6 star customer experiences. Have questions that our videos or docs don’t cover? We’ve got your back.

Over 2,500 Brands Trust Their Data With Elevar

As an official Shopify Plus partner, we power tagging and onsite analytics data collection for amazing brands and marketing teams across the world.

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Challenge Entry Fee

Guided training during challenge

$95 one time fee

Challenge includes:

  • Daily Video Lessons & Guides
  • Private Facebook Group for Support
  • Event Tracking for Server Side Tags
  • Facebook Conversion API Templates
  • GA4 Implementation
  • How To Setup Server Side GTM Container
  • CCPA/Consent Management Templates
  • How To Publish Server Side Tags

Everything in Challenge, plus:

  • Complete Server Side Container Implementation
  • Data Layer Implementation
  • Custom Conversion Tracking (up to 5 channels)
  • Google Analytics SS Tagging
  • Facebook Conversions API Events
  • CCPA/GDPR Consent Management Enabled
  • 12 Months on Elevar Advanced SS Plan

Have Questions?

Can your team do this for me?

We have 10 spots available where we will handle all of the setup for you. The cost for this is $2,500. If you’re interested in this please email [email protected] to reserve your spot. We’ll share more details with you then.

Is there a refund option?

Yes. If you are not happy with the challenge for any reason let us know and we’ll refund the full $95. The $2,500 plan has a 30 day money back guarantee.

Do I need to have an Elevar account for this challenge?

Technically, no. However it’s highly recommended because our data layer has the Facebook Conversion API required implementation. Our basic plan is $50/month and includes everything you’ll need to launch the tracking from challenge.

Who is this best for?

All of our material and data integrations are for Shopify. If you (as a business owner, marketer, or analyst) struggle with data quality or tagging issues then we highly recommend this for you.

What if I am an existing customer?

If you are a customer from our $199 GTM Suite app on Shopify app store (aka “Elevar 1.0”) then you receive a discount on Elevar 2.0 (details are inside your account).

Advanced, Pro, and Promo customers receive free access to this challenge. Please email [email protected] for free enrollment in this challenge.

What does the monthly plan include after the challenge?

All of our plans include the sitewide data layer and data layer support, pre-built tag library, Chrome Extension for behavior tag management, data layer error monitoring, and our server side container integrations.

Do you have a demo of your tools?

Yep! You can view all of our demos here. You can also book a demo with us to ask any questions.

Is this a magic bullet for fixing all tracking?

No it’s not. But it is at the cutting edge of event tracking using Google Tag Manager with the goal to improve the quality of your data collection and conversion tracking. We’ve structured this to respect user privacy (through our consent integrations) while improving data collection for eCommerce brands.