Analytics

NEW! GA4 Slack Workspace – Learn, Share, Discuss All Things GA4

Stay connected to GA4 for Shopify, even when you’re on the go in Elevar’s new GA4 Slack workspace! 

NEW! GA4 Slack Workspace – Learn, Share, Discuss All Things GA4

Andrea Moe

Stay connected to GA4 for Shopify, even when you’re on the go in Elevar’s new GA4 Slack workspace!

We launched a new GA4 Slack group

✨ You’ve got questions and we have answers (or if we don’t, we’ll work to find you one). It’s all on the table and we’re starting with channels for:

  • GA4 101
  • GA4 Reporting
  • Making the most out of your GA4 Big Query integration
  • One new GA4 lesson per week
    (think of this as getting 1% better at GA4 every week)

Join us in our new GA4 Slack workspace. This is community driven and here to help you soak (and share!) in all of the learning that is accelerating as we approach July 2023.

 

What’s this week’s GA4 Shopify Slack Lesson of the Week?

Comparing UA to GA4 Conversions: [get the PDF]

One of the most common questions we receive regarding Universal Analytics transition to GA4 is around conversion attribution accuracy.

“Why don’t GA4 conversions match Universal Analytics?”

This lesson will show how you can compare UA to GA4 and quick configuration tips.

 

Topics:

Options to Compare Conversions by Source/Medium: Manual comparisons, Data Studio templates, and using your own data warehouse or third party analysis tool

Quick Data Fixes for Referral Exclusions and Custom Filters

 

Summary:

If you have your own data warehouse, an in-house analyst, or have a tool like Daasity then chances are they can help manage this comparison for you.

It’s important to note that it’s unlikely that UA is going to match GA4 100%.

There are so many differences in how data is processed, reported, and visualized in GA4. Not to mention attribution reporting settings are different.

At the minimum be sure:

  • Both are collected data the same way (client-side or server-side)
  • Data collection settings – like referral exclusion and filters – are similar
  • You thoroughly review your GA4 property settings and data to ensure no major gaps exist

Join the GA4 workspace today!

 

Note that this Elevar workspace is not affiliated with Shopify. 

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