Meet Our New Shopify App – Google Tag Manager Suite

Google Tag Manager, gtag, dynamic remarketing, and Enhanced eCommerce setup in minutes on Shopify!

Elevar has helped over 30,000 Shopify stores through our how-to articles on GTM, Google Analytics, Data Layer, Google AdWords, Google Optimize, and more.

For many of the same reasons we built Elevar to automate repetitive daily analysis, we decided to build an app for Shopify to help make the process of getting GTM installed…

…and Google AdWords conversion tracking…

…and Dynamic Remarketing for AdWords…

…and the dataLayer for key eCommerce marketing variables…

…and checkout funnels for Enhanced eCommerce…

…and access to our pre-built GTM containers that can be imported in one-click…

up and running on your store in know time!


Use Cases for Our Shopify GTM App

We’ve packaged our GTM, Data Layer, and Google Adwords implementations that can take days to implement (and weeks of frustration!) into this simple app install.

  1. One-click Google Tag Manager installation
  2. Gtag.js: Sitewide gtag.js implementation for Google AdWords.
  3. Dynamic Remarketing: Full retail events w/product data for use in AdWords.
  4. Google Analytics: Complete deployment via Google Tag Manager w/Data Layer, including checkout pages (for Shopify Plus stores).
  5. Enhanced eCommerce: Complete implementation including fixes for common reports missing in the native integration.
  6. Thank You Page: Transaction variables for use in 3rd party tags like Google Adwords, Facebook, Twitter, Affiliates, Snapchat, and more.
  7. Shopify Liquid Variables: Translated to dataLayer variables.
  8. Advanced Analytics: Automated variables for customer lifetime value, stock status on product pages, customer ID & email, and much more.

Common Analytics Issues Fixed with this App

  1. Redacting Personally Identifiable Information (PII) in pageview hits sent to Google Analytics
  2. Enhanced eCommerce merchandising report data sent to Google Analytics such as category impressions, click-thru rate %, and product position performance
  3. Inaccurate Enhanced eCommerce product performance data such as add to cart %, product detail views, and cart to detail %
  4. Enhanced eCommerce checkout behavior events for full funnel reporting
  5. Shopify liquid variables translated to dataLayer variables for use in GTM marketing tags

What Does This App Include?

  1. One-click GTM installation into your theme
  2. One-click GTM installation into your checkout.liquid template (Shopify Plus only)
  3. Thank You page script for all dataLayer variable and analytics tracking
  4. Pre-Built GTM container for complete Google Analytics Enhanced eCommerce tracking
  5. Optional GTM tags for AdWords, Remarketing, and sitewide gtag.js
  6. Customer support

Why Choose Elevar?

Our experts have helped Shopify stores in virtually every industry properly implement Google Tag Manager, Google Analytics, and common marketing tags like Google AdWords, Facebook, and more. We can help you too!

Shopify Plus stores can completely switch their Google Analytics implementation to Google Tag Manager so you have complete control over enhanced ecommerce, PII, and leveraging the dataLayer throughout checkout.


This is a one-time $199 installation for your Shopify store and you get everything listed above!

If you’re short on time and expertise in tagging and the dataLayer management then do yourself the favor of installing this app 🙂


More Resources

Read our help center to learn more about Shopify and Shopify Plus implementations.

Get Exclusive Elevar Insights directly to your inbox.

Get free analytics tips and resources delivered directly to your inbox.

Conversion Rate Falling Flat?

Avoid The 9 Mistakes That Prevent Conversion Rates from Scaling

Download Now

Brad Redding

Brad, co-founder of Elevar, has lived in eCommerce for over 12 years. He's helped design, build, and optimize over 100 websites in his career. From new retail startups to well-known brands like Le Creuset, Signature Hardware, Rebecca Minkoff, Char-Broil and more, he specializes in data analytics and conversion optimization to help achieve business goals.

Related Articles