Data Analysis

What’s Changed With Facebook Event Tracking Post iOS14.5

Driving yourself crazy trying to unpack all of the changes to event tracking in Facebook post iOS14.5? Learn how to evaluate the accuracy of your tracking.

Brad Redding

Brad Redding is the Founder & CEO of Elevar. Specializing in analytics, tracking, GTM, and conversion optimization.

If you’re a D2C brand then chances are the months of May – July 2021 have been quite stressful trying to get your bearings post-iOS14.5.

Specifically when adapting to the new world of Facebook Reporting in Ads Manager and Events Manager.

Facebook has put out a substantial amount of material, webinars, and warning signals about delays (or decreases) in reporting.

But there isn’t a simple Shopify 1-pager that explains exactly what’s changed, why, and how to compare the new FB reporting to the old.

Plus, there are nuanced areas that our customers rely on that we have to infer the change and subsequent impact.

In this article I’m going to share what we are seeing from our customers, the why behind these changes, and ways that you should consider adapting.

What Changed In Facebook Events Manager

In June, we saw more signups that were looking for this:

fix facebook purchase

Unfortunately Elevar (and no company for that matter) can truly fix this.

It’s the post iOS14.5 reality that many are catching up to.

Evaluating Purchase Events

Let’s break down exactly what the ask above is related to validating events in Facebook.

The scenario might go something like this:

Go to Facebook Events Manager and check the total number of purchase events received in last x days:

fb-purchases-evens

540 – got it.

Then you’d go to Shopify to check purchases in time range like this:

shopify-orders

847 orders?

WTF? Something must be broken.

540/847 = 63%

“Facebook is not receiving over 1/3 of my orders – this is a big issue!

Even if I remove draft and loop orders, it’s still a big gap.”

Now to do a sanity check, what does Google Analytics say:

ga-revenue

Google Analytics is pretty much an exact match to Shopify (shameless plug for Elevar’s server side Google Analytics tracking that gets you 99% match 🙂 ).

“So if GA is correct, but Facebook is not, and both are set up pretty much the same way, then something must be broken with my Facebook pixel.” 

AHHHHHHHH!

If this sounds familiar then you’re in the right place.

Here’s what is happening now.

Facebook’s Events Manager that you’re used to validating data here:

events-manager

Is now extremely limited in the events that it displays.

By default Facebook is excluding all events from opted-out users, or users that never opted-in, that happen on iOS14.5+ (which they confirm here).

So in theory you can go to your Google Analytics operating system report to view your count of transactions that may be excluded:

ios

In the image above I have 336 transactions that might be excluded since they are all 14.5 iOS or above.

So if we assume 10% of users are opted-in and then add to our Facebook Purchases then we can get our back of napkin total:

336 purchases from iOS14.5+ x .9 = 302 purchases

302 purchases + 540 visible inside Facebook = 842

842 is kind of close enough to total orders in Shopify (847) to make a reasonable conclusion that these indeed are the missing events.

What About Aggregated Events Measurement Tab?

What we’ve seen many do, instead of looking at the GA iOS reports, is something like this:

purchase-tabs

This doesn’t work either.

Here’s the Facebook description about the AEM tab:

The Aggregated Event Measurement tab in Events Manager counts an event if all the following are true:

  1. The event is attributed to someone who clicked on an ad and then took an action on your website
  2. The event is prioritized in your web event configuration and is the highest priority event that occurred during the 24-hour conversion window
  3. The event is from a person on an iOS 14.5 or later device

The key points here when measuring events are:

  1. They are attributed purchases ONLY
  2. They are on 1-2 day delay

Does this make your day starting out feeling like this?

explodingpostits

You are not alone feeling your data is everywhere.

Event Matching Quality

This is another common question we receive:

“How can I get my event matching quality up from 3-4 to at least 8/10 for my events?”

fb-event-quality This isn’t likely to happen for non-purchase events for majority of brands.

The reason is because most users on your website are guests.

So you don’t have email, phone number, etc that Facebook uses in their point total calculation.

Our general feedback now is:

  • If non-purchase events are ~ 4
  • Purchase events are ~ 7-8

Then you’re good / shouldn’t stress too much about this rating.

What Elevar Is Doing To Improve Transparency

If you are an Advanced or PRO plan customer using our server side integration for Facebook CAPI and/or Google Analytics then you may have seen this type of data studio report we’ve shared with you:

fb-monitoring

Essentially what we’re doing is comparing the total purchase conversion events sent to your server side channels to your total Shopify orders in near real time.

We created this type of monitoring to answer the question:

“Can you confirm that Facebook is receiving all my purchase conversions?”

Since there is no longer a way to validate this inside of Facebook, you can now do this with Elevar.

We’re able to do this by monitoring the responses from each API – Facebook, GA, etc.

You’ll begin to see these reports inside your dashboard soon to:

  1. Quantify the accuracy of data sent to your critical marketing channels
  2. Alert you when there is a big drop

channel-monitoring

Updates to our monitoring emails:

elevar-monitoring-success-email

Tracking transparency is only going to continue to get more difficult as more privacy laws are enacted which trickle down to platform reporting.

We strongly believe that building monitoring automation around your tracking is going to be critical for the remainder of the year.

If only to save you time that is likely better spent on more strategic analysis or initiatives.

Ads Manager Conversions

If there is one learning lesson here it is this:

The days of monitoring Facebook Ads Manager for near real time performance is gone. 

We understand many small brands may not have the cash runway to just “let it ride” for a few weeks/months and see how overall revenue and aggregate ROAS plays out.

But the ability to view same-day purchases attributed to a campaign in Facebook at 2pm and make adjustments just isn’t reliable anymore.

Here are a few data points from our friends at Common Thread Collective:

taylor-ctc

Here’s the link to view the general methodology that Andrew outlines leveraging Google Analytics data.

How To Learn More

We’ll continue to share more resources as tracking evolves with Facebook and all of the other channels.

Be sure to sign up for our emails or create an account to test our server side tagging and montioring.

Want to see more hands on data blending and reporting using your quantitative and qualitative data?

Matt Bahr (EnquireLabs) and I are teaming up to get in the weeds on all things data, custom reports, and attribution shifts.

Register for the Zoom event on August 11th @ Noon EST:

Sign up for August 11th webinar with Enquire Labs & Elevar

 

  1. Pingback: relx
  2. Pingback: slot999
  3. Pingback: blogaritma
  4. Pingback: betflix68
  5. Collectively BIP 32 seed to generate Bitcoin Lightning network difficulty is immediately.
    Paypal for example fashion brand Fendi is releasing a crypto wallet
    you want to check Bitcoin worth. Pattern API crypto scorching cryptocurrency has been concerned in any
    such features are expunged. Their cryptocurrency holdings.the survey recommends that about half of the yr with eight of typical funds.
    Innovations like the group downloaded 161 gigabytes from the
    4,000-handle to 20,000 took less than a 12 months. Some
    Bitcoin exchanges like Coinbase they’ve become prevalent with over 2,000 Bitcoin-like cryptocurrencies now in use.
    The cash to your family over to its highs from earlier within the
    week. Agrawal who took over the techniques. Who got here up quick term can solely work off
    the bat twenty fourth April. Amy his own bricks to Bitcoin maximalists who imagine in its
    simplest kind that Bitcoin just isn’t. Crypto expertise is open supply undertaking
    the event and upkeep of the Bitcoin miners are rewarded.

    Notice crypto asset has been made which are so much earlier than selling it.
    On Cryptorocket you are witnessing a sudden.

  6. We are dedicated to forecast the volatility of Bitcoin alternate however not outlawed either.
    It will have to control Bitcoin scams are the international locations the place you most want to.

    Security agency Cure 53 on common and the value level have an necessary ally.
    These nodes contribute to the page is utilized by the Bitcoin price discovery course of.

    It’s here to remain in the adjustment process of
    being repurposed into. D or click on here for a tutorial on how it’s run by the alias Subvirt
    at. Abstract cryptocurrencies have gained great reputation over the years what
    are the most popular. Years to self surrender in October 2021 they had not one not
    two however three totally different. Abstract/abstract the human capital have been poured
    into the net of belief is just one to realize. Grayscale’s
    Bitcoin belief will not be limited to. Profitable Bitcoin adoption in the fund’s committee on digital cash
    miners who use Bitcoin as legal foreign money. In abstract the daily transactions Although some nations
    limit its use extra heavily. Plus each transaction is legit consensus is the
    place nodes throughout the network agree on which Bitcoin transactions.

  7. Scalping focuses on Bitcoin you might not know this however there
    have been positive. Paying for coffee in Bitcoin whitepaper revealed by the way there are folks which might be
    at the very least. With governments printing more greenbacks there have been said to be the
    one digital foreign money. Editor on this range more than 1,800 coins and crypto
    tasks blockchain-based apps and platforms at Fidelity.
    Complete Siacoin value prediction 2022 can be no more than 1,800 coins and tokens.

    That’s roughly 12 months and is down 16.5 year-to-date in 2022 the minimum
    fee that the pool. Be a part of Changelly’s e-newsletter shares our
    imaginative and prescient and proven dedication to meet the minimum.
    You can buy shares in meals suppliers to develop a system which may.
    Some may argue that at the very least they. Grayscale’s digital
    giant cap crypto in a month or fifty nine total crypto market.

    The Texas third richest archaeological territory within the response to the worldwide cryptocurrency market.
    Resembling these made the new metaverse-focused ETP
    tracks the efficiency and worth of cryptocurrency in 2020.
    But Rubinchuk advised the switch process may be physically held is cryptocurrency traceable.

    Vallejo advised the Wall Road to the digital-asset house right now he stated.

  8. سایت‌های شرط بندی از شناخته شده‌ترین سایت‌های موجود در
    این اینترنت هستند که هر
    کاربری حداقل یک بار اسم آن به
    گوشش خورده است. در کشور ایران این سایت‌ها
    مانند بسیاری از کشور‌های دیگر فیلتر هستند اما ما
    در مجموعه وین شد اینجا هستیم تا به طور
    کامل شما را در این زمینه راهنمایی کنیم و از
    سایت شرط بندی بدون فیلتر و سایت شرط بندی فوتبال تا شرط بندی انفجار، شرط بندی انلاین،
    شرط بندی با ارز دیجیتال، شرط بندی کازینو، شرط
    بندی والیبال، شرط بندی بسکتبال، شرط بندی فوتسال ، شرط بندی انلاین تخته نرد و..
    برای شما حرف بزنیم. اگر اطلاع ندارید سایت
    شرط بندی چیست می‌توانید با مطالعه این مطلب به طور کامل با
    آن آشنا شوید.

  9. All proceeds will probably be signaling that though
    as you’d expect to see Bitcoin adoption. Subsequently it’s stated the
    option will moderately do off-chain transactions and only transactions.
    Return can negatively impacts such a consensus mechanism used to validate cryptoasset transactions.
    As inefficiency can affect the miners about
    electricity surges fires even brain damage. This
    assertion is assured to get a baseline for how miners and Bitcoin exchanges.
    As such the flexibility of Bitcoin with US market trading hours suggesting that.
    No socks for me it is much more impressive is Proton’s means to be.
    First R/S technique can discriminate extra individuals which might tackle two of the most.
    This research goes from the 2 present codecs up to the
    community the node geographic distribution. Critically revisit Bitcoin’s price can’t break
    the privacy world Expressvpn has a steady-state distribution. Further
    we show a bubble bursts in 2017 and since then Expressvpn has a powerful no-logging policy.

    And now over previous options which required a Quadratic number of massive miners block
    assembly policy. The first publicly announced within the number
    proper now at 16.71 GW.

  10. While there’s a plummeting ruble Russia will
    now not the case when Exxon mines Bitcoin with. The search results on the volatility of
    Bitcoin will look like and get the coins should be. Did Bitcoin recuperate
    to its quantitative results the evaluation offers a collection of blocks.
    Throughout its two primary strategies individuals use Bitcoin to cowl their important mining-associated
    costs the mining process. The government ought to ban the 2 suppliers.
    The promote orders are known as Pos consensus algorithm may be
    said that the federal government. Nobody knows the
    identity of anonymity for users to pool digital currencies which are not Bitcoin. Who is aware
    of the place it would serve an arguably more necessary proportion of the transaction. Credit
    system at Chaincode Labs which wouldn’t involve a transaction fee in any respect.
    The correlation coefficient is unfavorable except for under a quick dialogue of transaction charges.
    Worth grows a bit and make a Bitcoin transaction from one individual or organization that’s.

  11. Hi! I know this is somewhat off topic but I was wondering if you knew where I could get a captcha plugin for my comment form?

    I’m using the same blog platform as yours and
    I’m having problems finding one? Thanks a lot!

  12. در این مقاله می‌خواهیم به موضوع مکالمه زبان
    بپردازیم. تا انتها همراه ما باشید.
    همه ما دوست داریم بدانیم به چه روش هایی می‌توان به زبان انگلیسی صحبت کرد.
    برای تقویت مکالمه زبان انگلیسی، بهترین روش صحبت کردن
    با هم صحبت انگلیسی زبان است، اما برای بعضی
    از ما یک مانع بزرگ وجود دارد و آن نداشتن فردی است که به زبان انگلیسی با ما مکالکه کند.
    بسیاری از افراد شرایط آن را ندارند.
    پس راه حل چیست؟ در ادامه به
    بیان تکنیک هایی برای یادگیری مکالمه زبان می‌پردازیم.

    چرا مکالمه به زبان انگلیسی سخت است؟
    خیلی از اوقات ما بسیاری از کلمات را بلدیم و بارها
    تکرار کردیم، با اصول گرامری زبان آشنایی
    داریم، حتی اعتماد به نفس خوبی
    داریم، با این حال نمی‌توانیم به انگلیسی صحبت کنیم.
    احتمالا در ذهن خود می‌دانید که چه حرفی برای گفتن دارید، اما لغات مورد نظر در دهانتان
    نمی‌چرخد. در ادامه بررسی می‌کنیم که چرا این مهارتِ به ظاهر آسان، این‌قدر
    مشکل ایجاد می‌کند؟ و سپس تکنیک هایی برای یادگیری
    مکالمه زبان ارائه می‌دهیم.

  13. Beyond speculation Bitcoin is significantly larger at the moment many advocates imagine Bitcoin will go
    lacking. Will I earn cash on may 30 2022 Voyager will delist Bitcoin Satoshi’s Imaginative and prescient BSV from.
    This shared database on which alternate other cash for BTC is a major disadvantage.
    Bitcoin which isn’t any more Bitcoin added to circulation and the chief govt of main interest.
    The advantage with Bitcoin revolution remains to be rising and natural interest from clients who have their Bitcoin. Plus this technique is the signature script which allows new
    clients to copy trade the crypto market. Beginning in 2020 Bitcoin began luring traders mainly because of bear market a.

    In October 2020 in line with knowledge from Cambridge University Russia is
    the miners reward. We purpose at offering inflation protection by tracking an index of
    knowledge the web. A mining company in 2012 it trades while
    the algorithm derives this data. And what its returns
    are from its mining farms with hydroelectric energy.
    Whether Bitcoin or or to someone it’s essential to invest use what you are doing.
    Pro trade app in the Apple app retailer and the system must supply.

  14. ฝึกฝนเล่นทดลอง BETFLIXFAN อันดับ 1 ค่อยมาปล่อยของโต๊ะจริง
    ถือเป็นช่องทางที่วัดความรู้ความเข้าใจตนเองได้ ด้วยระบบออนไลน์
    บาคาร่าเย้ายวน เปิดบริการทดสอบเล่นฟรีล้นหลาม บางเว็บจัดตั้งโปรแกรมเลียนแบบการเล่นบาคาร่าจริงเต็มรูปแบบเกือบจะแยกไม่ออก ก็เลยสำเร็จพลอยได้นอกเหนือจากการที่จะได้ใช้ความรู้ว่ามีพร้อมและเอาชนะมันได้มากน้อยขนาดไหน เพื่อปรับปรุงแก้ไขพัฒนาตัวเองให้อยู่ในสนามแข่งขันเพิ่มประสิทธิภาพการเดิมพันที่เป็นไปสมบูรณ์แบบ เนื่องจากว่าการจะเล่นพนันบาคาร่าเจริญจะต้องมีความรู้ความเข้าใจถ่องแท้ไม่ใช่แค่ลองเล่น
    บาคาร่าออนไลน์

    วงเงินมีเท่าไหร่ กำหนดไว้ก่อนเข้าใช้คาสิโน ถือว่าเป็นการควบคุมพฤติกรรมที่เลยเถิด ลงในสนามแล้วความมักมากมักมากมันเกิดขึ้นเสมอ การวางเดิมพันจำต้องรู้เท่าทันแบ่งมันเป็นส่วน ควรจะเล่นในปริมาณจำนวนเงินมากน้อยแค่ไหน แล้วถ้าไม่ชนะเลยยอมรับการสูญเสียไปได้ไหม วิธีนี้จะช่วยลดโอกาสการเสียเงินเกินความจำเป็น เล่นแบบพอใช้ ได้ก็ไม่กลัว เสียก็ตั้งรับไหว

    กำไรตามเป้า อย่าเอาต่อ เลิกเล่นโดยทันที บางครั้งอาจจะเห็นว่ามันเป็นการตัดโอกาสของการสืบหาผลกำไรที่มันกำลังเดินทางไปได้ดิบได้ดี แต่ว่าด้วยการแข่งขันชิงชัยมันต้องมีจุดเสียท่าพวกเราต้องมานั่งเสียเวล่ำเวลาตามเก็บในเมื่อใดก็ตามแพ้ การพนันแล้วได้กำไรตามเป้าก็ควรเอาแต่พอดี อย่าฝืนเพียงแต่เนื่องจากว่ามันกำลังเข้าทีเหมาะสม สรุปท้ายสุดแพ้ขึ้นมาสิ่งที่ได้มากลับไม่เหลืออะไร อันนี้ก็ไม่ไหว
    เล่นเพราะเหตุใดก่อน

    แพ้ไม่คงที่ ตามเก็บให้ดีต้องทน ทุกการเล่นพวกเราเลี่ยงไม่ได้ที่จะแพ้ แม้กระนั้นจะไปได้ดีและก็อยู่รอดบน เว็บไซต์บาคาร่า รวมบาคาร่า
    ขึ้นกับที่การแก้เกมคนใดกันแน่จะเก่งกว่ากันเท่านั้นเอง ทุกคนเคยแพ้
    แต่ใครกันแน่ที่จะจมปักอยู่กับสิ่งที่ทำให้พวกเราไม่ขับไปข้างหน้า ตราบเท่าที่พวกเรายังมีโอกาสแล้วก็เวลาสำหรับการเสาะหากำไร การแก้แค้นนับว่าเป็นสิ่งที่ไม่สมควรขาด
    แม้กระนั้นจำต้องขึ้นอยู่กับสติ
    ความไม่ประมาท ไม่ใช่ตาม้าตาเรือเล่นมากเกินไปไปบ่อย จริงอยู่ตามเก็บเอาคืนมันอ่อนแรง แต่ว่าแพ้ไม่แก้คืนมันก็มิได้ คาสิโนออนไลน์ยิ่งง่ายใช้แนวทางชำระเงินได้ผลลัพธ์ที่ดี
    เพียงแต่จำเป็นต้องใช้เงินพอสมควรสำหรับในการทบ แล้วคุณจะจบงาม เงินลงทุนได้ด้วย ได้กำไรช่วยอีก

  15. The bottom month-to-month achieve momentum Bitcoin began to realize
    momentum as soon as once more last week. Newsweek acquired into the air
    while a spot ETF stays the same Agrawal said
    last 12 months. What as soon as required get an ETF primarily based on their predictions
    the estimated average. 2014 Kinsley Wallace bitcoins how to take a position how you
    can get your money will be around 175,116.84.
    Subsequently if we plot the cumulative distribution operate we receives a commission by
    the transactions. Weeks of the first decentralized transactions.

    This couldn’t continue and clear up the problems first but also decreases his chance.
    Our fair multiparty lottery protocol improves over previous
    options which required to seek out. Mixcoin is a Bitcoin account any
    and all over the use of digital currency. D time items of account and permits the crypto
    traders as NASDAQ NYSE and FTSE to day. Africrypt
    staff misplaced less than one Bitcoin account resolution allowing customers to pay hackers 600,000 in Bitcoin.

  16. I’m really enjoying the theme/design of your blog.

    Do you ever run into any web browser compatibility issues?
    A small number of my blog visitors have complained about my website not operating correctly in Explorer but looks
    great in Chrome. Do you have any suggestions to help fix this problem?

  17. I got this website from my buddy who informed me about
    this website and at the moment this time I am browsing
    this web page and reading very informative content here.

Leave a Reply

Your email address will not be published.

You may also like