How-To
How to Auto-Add Products & Discount to Shopify Cart via URL
See how to quickly build custom links to use in emails, landing pages, and more to auto-add products and discounts to the cart.
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GTM
How to Sum Multiple GTM Data Layer Variables into One
Need a custom variable to help you manipulate your data layer for a marketing tag? Enter the custom javascript variable in GTM.
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Optimization
Personalize Landing Pages with Google Optimize Query Parameters
Learn how to test marketing campaign landing page messaging with Google Optimize in minutes.
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Analytics
How to Refund and Cancel Orders in Google Analytics
Learn how to import refund and order reversal data in Google Analytics for more accurate revenue by channel metrics.
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